Public reference · claim rulings

What a supplement can and cannot say.

37 rulings on the phrases brands ask about most. Each one answers a single question in a sentence, gives the rule it runs into, and hands you wording that holds. Drawn from the same 109-standard library every audit runs on.

Rulings published
37
Standard families
8
Listings behind the counts
2,243

What this is

A public reference, not the whole standard.

Every ruling here is taken from the claim library our audits run on: 109 standards drawn from published FDA, FTC and marketplace rules. The severity, the reason and the rewrite the standard allows are the same ones a client sees in their report. Nothing is softened for the public version.

This is a subset, chosen because these are the questions people actually ask. Every standard is published in full on the standards page. If the phrase you are checking is not here, that is not a pass: run it through the free check or read the standards and method.

Implied claim

A claim carried by something other than the sentence: a product name, a testimonial, an affiliate post.

1 ruling

Structural

What has to be present, and how prominently, rather than what may not be said.

1 ruling

Cite usThese rulings are free to quote. Credit “Claims Verified” and link to the ruling you used. Brand counts come from our own scan database and are explained on the research page.

audit@claimsverified.org →

Faster than reading every ruling: check your own listing.

Run one ASIN through the free check and see which of these your own listing is carrying. On-file listings show their scan result immediately. New scans queue against the current 109 standards.

Free ASIN check

Say the most the rules allow. Then keep selling it, everywhere, at any spend.

Clean copy can run on every channel at once, with the lines we flagged gone, so you can push budget knowing what a reviewer can find. And it is the brand a careful shopper can believe.

Claims Verified

The independent standard for supplement and telehealth claims. Our AI rules a brand’s public supplement claims against 109 published standards. Each failing line is rewritten to the rules. A licensed pharmacist signs every Claims Review Report.

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