No. Amazon scans the hidden fields and the FDA treats metatags as claims, so backend keywords fail exactly the way visible copy does. This is the field brands most often forget.
Commonly missed. Amazon scans backend fields; FDA treats metatags as claims.
We file this under platform policy and rate it high. It is enforced by Amazon, FDA, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.
This is the rewrite an audit ships for this phrase, in the words we would hand you.
Strip disease terms from all hidden fields.
Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.
Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 81 standards, with no sales call attached.