Claim rulingsPlatform policy
No. Amazon scans the hidden fields and the FDA treats metatags as claims, so backend keywords fail exactly the way visible copy does. This is the field brands most often forget.
Why it fails
Commonly missed. Amazon scans backend fields; FDA treats metatags as claims.
We file this under platform policy and rate it high. It is enforced by Amazon, FDA, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.
What to say instead
This is the rewrite an audit ships for this phrase, in the words we would hand you.
The ruling’s own rewrite
Strip disease terms from all hidden fields.
Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.
Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 98 standards, with no sales call attached.
Nearby rulings
Cite usThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
audit@claimsverified.org →