CLAIM RULINGS · SUBSTANTIATION

Can a supplement say “#1 doctor recommended”?

Only with a defensible survey behind it, which almost no brand holds. It is a superiority claim, so it needs a documented survey of the right population asked the right question. Remove it unless that survey exists. The survey has to exist before the claim runs, not after someone asks.

SEVERITY WE ASSIGN
HIGH
STANDARD FAMILY
Substantiation
ENFORCED BY
FTC, Amazon, Meta
§ 01 · WHY IT FAILS

The rule this runs into

Requires a defensible survey. Almost never held.

We file this under substantiation and rate it high. It is enforced by FTC, Amazon, Meta, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

Remove unless a documented survey exists.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

Is this phrase on your listing right now?

Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 92 standards, with no sales call attached.

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§ 03 · NEARBY RULINGS

Same family, same trap

HIGH · SUBSTANTIATION
Can a supplement say “Non-GMO”?
MEDIUM · SUBSTANTIATION
Can a supplement say “clinical dose”?
MEDIUM · SUBSTANTIATION
Can a supplement say “best” or “most effective”?
ALL 37 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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