Claim rulingsSubstantiation
No. “Burns fat”, “melts fat” and “torches fat” are unsubstantiated mechanism claims and a Meta health-and-appearance trigger. The compliant versions are “supports metabolism” and “supports healthy body composition when combined with diet and exercise”.
Why it fails
Unsubstantiated mechanism plus a Meta health-and-appearance trigger.
We file this under substantiation and rate it high. It is enforced by FTC, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.
What to say instead
This is the rewrite an audit ships for this phrase, in the words we would hand you.
The ruling’s own rewrite
'Supports metabolism' / 'supports healthy body composition'
Claims that hold in its place
Safe and vague enough to hold.
The qualifier is required for weight-adjacent claims.
Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.
Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 98 standards, with no sales call attached.
Nearby rulings
Cite usThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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