The rules behind what the platforms’ AI flags, published. See them before your competitors do. Every claim we rule is tested against all 109, drawn from the rulebooks that can interrupt your revenue, versioned as enforcement moves.
A finding is only comparable to another ruled on the same version, so every published figure states the standards in force at its scan.
Advertisers must have adequate substantiation for all objective product claims conveyed, expressly or by implication.
A performance claim must be based on an adequate and proper test, the proof of which lies on the person making it.
Support any claims you make with adequate substantiation.
All claims must be supported by competent and reliable evidence, disclosed to Ad Standards on request.
A signed file carries a verification code any of them can check.
Every rule has a permanent page with its authority, a version pin and a line to cite it by. The register is machine-readable at /standards/registry.json. If you onboard supplement brands, you can adopt these standards as your own policy.
The independent standard for supplement and telehealth claims. Our AI rules a brand’s public supplement claims against 109 published standards. Each failing line is rewritten to the rules. A licensed pharmacist signs every Claims Review Report.