In the data room
The revenue an acquirer pays for runs through listings, ads and a processor account, and each can stop on one line. The exhibit shows which lines can stop it, the strongest wording that keeps each benefit, and what the fix costs. An acquirer prices what it cannot verify. A signed file is something it can check.
A QoE looks at revenue. Legal diligence looks at contracts. The listing’s copy sits in neither.
Tests the numbers. Never reads the listing that produces them.
Reads the agreements. The page itself falls outside them.
Listings, site, ads and labels, ruled against 109 published standards and signed.
Plaintiffs read the same copy your buyers do, and quote it back as the exhibit.
Every public claim the target makes, ruled and rated by severity, with every fix written and sized by what it takes. Each fix is the strongest wording the standard allows, so the target’s copy can keep selling after the close. A redacted sample report is public, and the diligence format is available before you commit.
One dated after closing is too late to change the price. Its value is that it exists before the price is agreed, while a finding can still move it. The date can be checked: anyone can hash the signed file and confirm on our site the day it was signed.
If a marketplace or regulator acts on the target’s copy after close, your side gets asked what was done to check it, and by whom. A dated exhibit signed by a licensed pharmacist answers that. A warranty from the seller does not.
Fixed once scope is agreed, whether the brand comes back clean or badly exposed. Nobody here is paid more for a worse result, which is the first thing a seller’s counsel asks about whoever produced the work.
Amazon listings (backend keywords included), DTC site, ad library creative, labels and inserts.
Earlier versions of a listing where our database captured them, cross-referenced against published FDA warning letters and FTC actions.
By the fix it needs (a copy edit, a label reprint or a rename), and marked as a takedown trigger or fix-then-pass.
The target’s full SKU set scored against the best-selling set in its categories.
Each product’s label record with the NIH, and its Health Canada licence where one is supplied. Pharmacist-signed, statute-cited, a standalone document your deal team can forward, with a verification code the other side can check.
What this exhibit does not do is promise that no platform or regulator ever acts on that copy. It records which claims were reviewed, against which published standards, on what date, and by whom. Nobody needs us to test it: every rule it cites is published, the standards version is pinned, the scan rulings are fingerprinted in a public record two outsiders date, and the file’s code opens its own page at claimsverified.org/verify/. Every action on the file is written to an append-only log, each entry carrying the hash of the one before, and you can ask for its export.
The same review, run by whoever gets there first.
A per-target report before the LOI firms up, or a portfolio sweep across existing holdings. Your dashboard shows the portfolio product by product, each ranked against the best sellers we ruled in its category with every fix counted by what it takes, for your IC to weigh against the price.
A clean claims file before the data room opens: the review a buy-side team would run, run first, with every finding rewritten to the rules before the file goes out. A brand that passes also qualifies for the verified register, a third-party reference an acquirer can check from the data room.
Brokers and bankers: we work referral terms, ask.
An acquirer prices what it cannot verify. Sellers: a signed file in the data room lets the buyer check the claims instead of discounting them. Send the target category and SKU count. Email audit@claimsverified.org with the subject “Diligence”. We reply within one business day.
Review of marketing language only, not product testing, formulation, facility compliance, financial or legal advice. Findings are our opinion under the published Claims Verified standards.
The independent standard for supplement and telehealth claims. Our AI rules a brand’s public supplement claims against 109 published standards. Each failing line is rewritten to the rules. A licensed pharmacist signs every Claims Review Report.