The engagement
• Every SKU and every channel in scope: Amazon listings (backend keywords included), DTC site, ad library creative, labels and inserts
• Historic claim exposure, not just live copy: archived listings, prior FDA warning-letter and FTC enforcement cross-reference
• Each finding severity-rated and priced: remediation cost, timeline, and which findings are takedown-triggers versus fix-then-pass
• The portfolio scored against our database of 1,149 ruled listings, so exposure reads as a percentile, not an anecdote
• Pharmacist-signed, statute-cited, delivered as a standalone exhibit your deal team can forward
Why it's a line item
- The exposure doesn't show up anywhere else. A QoE prices revenue; legal diligence prices contracts. An unsubstantiated “clinically proven” on the hero SKU, a $53,088-per-violation FTC exposure that transfers at closing, appears in neither.
- Amazon's enforcement is automated now. Since March 2026, claim-to-label mismatches are detected and deactivated by Amazon's own AI, including against the FDA warning-letter database. A target's revenue can be suppressed by copy written three owners ago.
- Claims exposure reprices deals. Surfaced in diligence, it is a negotiating lever against the seller's multiple; surfaced after closing, it is your write-down.
Both sides of the table
Buy-side, PE platforms, aggregators, strategics: a per-target report before the LOI firms up, or a portfolio sweep across existing holdings. Sell-side, founders and brokers preparing a listing: a clean claims file before the data room opens keeps the finding out of the price negotiation, and remediation before market beats a retrade after. Brokers and bankers: we work referral terms, ask.
How it runs
Day zero: NDA if needed, target list confirmed. We work entirely from public copy, no seller cooperation required, so the review can run pre-LOI without tipping the process. Day five (or hour 48 on rush): the report, plus a working session with your deal team. A redacted sample report is available before any engagement.
To scope a review: email audit@claimsverified.org with the target category and SKU count, or use the request form and note “Diligence.” Same-day response.
Review of marketing language only, not product testing, formulation, facility compliance, financial or legal advice. Findings are our opinion under the published Claims Verified rubric.