Claim rulingsDisease verb
No. “Cures” is an explicit disease claim, and it reclassifies a dietary supplement as an unapproved new drug, so there is no compliant way to use it: the fix is to describe what the ingredient supports in a normal, healthy body.
Why it fails
Explicit disease claim. Reclassifies product as an unapproved new drug.
We file this under disease verb and rate it critical. It is enforced by FDA, FTC, Amazon, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.
What to say instead
This is the rewrite an audit ships for this phrase, in the words we would hand you.
The ruling’s own rewrite
Remove. No compliant substitute exists for this verb.
Claims that hold in its place
Describes a normal system.
'Occasional' keeps it out of disease territory.
Normal structure.
'Natural' and 'support' both soften it correctly.
Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.
Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 98 standards, with no sales call attached.
Nearby rulings
Cite usThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
audit@claimsverified.org →