CLAIM RULINGS · DISEASE VERB

Can a supplement say “cures”?

No. “Cures” is an explicit disease claim, and it reclassifies a dietary supplement as an unapproved new drug, so there is no compliant way to use it: the fix is to describe what the ingredient supports in a normal, healthy body.

SEVERITY WE ASSIGN
CRITICAL
STANDARD FAMILY
Disease verb
ENFORCED BY
FDA, FTC, Amazon, Meta, Google
§ 01 · WHY IT FAILS

The rule this runs into

Explicit disease claim. Reclassifies product as an unapproved new drug.

We file this under disease verb and rate it critical. It is enforced by FDA, FTC, Amazon, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

Remove. No compliant substitute exists for this verb.

CLAIMS THAT HOLD IN ITS PLACE
DIGESTIVE
Supports a healthy gut microbiome

Describes a normal system.

DIGESTIVE
Helps reduce occasional bloating

'Occasional' keeps it out of disease territory.

HAIR/NAIL
Supports healthy hair and nails

Normal structure.

ENERGY
Helps support natural energy levels

'Natural' and 'support' both soften it correctly.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

Is this phrase on your listing right now?

Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 81 standards, with no sales call attached.

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§ 03 · NEARBY RULINGS

Same family, same trap

CRITICAL · DISEASE VERB
Can a supplement say “treats”?
CRITICAL · DISEASE VERB
Can a supplement say “prevents”?
CRITICAL · NAMED CONDITION
Can a supplement say it is for anxiety?
ALL 30 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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