Only if you hold the documentation. Amazon requires proof for a Non-GMO claim and names the three forms it accepts, so the claim is a documentation question rather than a wording one. Hold one of the accepted documents before the claim runs, or remove it. We found it undocumented on 49 of the 550 brands we scanned.
Amazon requires documentation for a Non-GMO claim and names the three forms it accepts. Most brands carry the claim on the strength of a supplier statement, which is not one of them.
We file this under substantiation and rate it high. It is enforced by Amazon, FTC, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.
This is the rewrite an audit ships for this phrase, in the words we would hand you.
Hold one of the three accepted documents before the claim runs, or remove the claim.
Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.
76 of the 595 brands we have ruled carry this phrase or a direct variant on a live listing. Counts are distinct brands, not listings, across 1,535 top-selling Amazon US listings in six categories.
Being common is not a defence. It does mean the phrase is easy for an automated sweep to find, on your listing and on everyone else’s. The full ranking sits on the research page.
Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 92 standards, with no sales call attached.