Claim rulingsFalse regulatory
No. “Proven” is an absolute the FTC will not accept without strong evidence on the finished product. Say “clinically studied” and cite the study, or “formulated with clinically studied ingredients”.
Why it fails
'Proven' is an absolute FTC will not accept absent strong evidence on the finished product.
We file this under false regulatory and rate it high. It is enforced by FTC, Amazon, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.
What to say instead
This is the rewrite an audit ships for this phrase, in the words we would hand you.
The ruling’s own rewrite
'Clinically studied' with the study cited, or 'formulated with clinically studied ingredients'.
Claims that hold in its place
'Studied' not 'proven'. Cite the study.
Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.
Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 98 standards, with no sales call attached.
Nearby rulings
Cite usThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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