CLAIM RULINGS · NAMED CONDITION

Can a supplement say it is for anxiety?

No. Anxiety is a recognised medical condition, so naming it turns the copy into a drug claim; the compliant substitutes are “promotes a sense of calm” and “supports relaxation”.

SEVERITY WE ASSIGN
CRITICAL
STANDARD FAMILY
Named condition
ENFORCED BY
FDA, FTC, Meta, Google
§ 01 · WHY IT FAILS

The rule this runs into

Anxiety is a recognised disease. Naming it creates a drug claim.

We file this under named condition and rate it critical. It is enforced by FDA, FTC, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

'Promotes a sense of calm' / 'supports relaxation'

CLAIMS THAT HOLD IN ITS PLACE
MOOD
Promotes a sense of calm

The standard safe substitute for anxiety language.

SLEEP
Promotes relaxation before bedtime

Relaxation is not a disease state.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

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§ 03 · NEARBY RULINGS

Same family, same trap

CRITICAL · NAMED CONDITION
Can a supplement say “lowers blood pressure”?
CRITICAL · NAMED CONDITION
Can a supplement say “lowers cholesterol”?
CRITICAL · NAMED CONDITION
Can a supplement say “lowers blood sugar” or “for diabetes”?
ALL 30 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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