Check the finding before you check us
Every message we send quotes a phrase from your own published copy and names the rule it runs into. You can settle the whole question without us and without paying anything:
- The phrase is yours. Search your own listing for it. If we quoted it wrong, we are wrong, and telling us so costs you one line.
- The rule is public. We name the authority and the document, not a private methodology. Our standards page lists the 92 standards, the twelve rulebooks they come from, and which version was in force when.
- The rulings are public. Every claim ruling we publish answers "can a supplement say X" with the standard and a compliant rewrite, free, whether you ever speak to us or not.
- Our mistakes are public. The corrections page lists every figure we have withdrawn or restated, with the date and the reason, including errors nobody outside the company would have seen.
- Our limits are public. What this audit does not tell you is a page of its own: what we do not test, what we cannot promise, and where our own data is thin. A firm that will not write that page has not thought about it.
What we will never do
- We will never ask for your Seller Central login, your ad account access, or any password. Not for the free check, not during an audit. Everything we read on the free check is a public page. Anyone asking you for marketplace credentials in our name is not us.
- We will never tell you enforcement is coming. We do not know that, nobody does, and predicting it to sell a service is exactly the kind of unsupported claim we audit other people for. We tell you what the published rules say and what remedy each one names. What happens next is not ours to forecast.
- Our fee does not change with what we find. Same price whether you pass or fail. A price that went up when we found more would give us a reason to find more.
- We will never report you to anyone. We report to the brand alone. Nothing we find is disclosed to Amazon, Meta, the FDA, the FTC or anyone else, and we have no relationship with any of them.
- We will never name a brand that failed. Not in research, not in marketing, not to another client. Aggregate rates and category rankings are published; a failing brand is not.
What we are not
We are not a regulator and have no authority of any kind. We are not a law firm and this is not legal advice. We do not test products, inspect facilities or analyse formulations, so we can tell you nothing about what is in the bottle. We review the wording of marketing claims against published rules. Every report says all of that on every page, and the complete sample report is public so you can read the limitations before you talk to us.
Who you are dealing with
Every email we send is signed by a named person, and the reply goes to a person rather than a queue. We are based in Toronto and work with brands selling into the United States and Canada.
The reviewer of record who signs each verdict is a licensed pharmacist. When that reviewer is named on this site, their licence number will be published beside the name and it will resolve on the public register of the college that issued it, so you can check the credential yourself rather than take the word "licensed" from us. Until that is done, this page will not claim it is.
Reach a person: audit@claimsverified.org. 1200 Bay Street, Suite 1201, Toronto, ON M5R 2A5, Canada
228 Park Ave S, New York, NY 10003, USA
If something feels wrong
Tell us and we will stop. One word by reply removes you and your domain from every list we hold. If you think a message you received in our name was not from us, forward it to audit@claimsverified.org and we will tell you plainly whether it was.