Each line was live on a top-selling Amazon listing when we ruled it. The red count is how many other best-sellers carry the same break. Brands are not named.
ImmuneHigh
“Boost your immunity with quercetin 500mg supplements”
232best-sellers carry this break
Promises more than normal function. The FTC can demand proof you do not have, and Amazon can ask for the same before the listing comes back.
Can act on itFTCAmazon
Rewritten to the standard. Still sells.
Supports healthy immune function
Gut and digestionCritical
“This supplement can help reverse a leaky gut”
21best-sellers carry this break
A disease claim makes the product an unapproved drug. Amazon can pull the listing without warning, and every sale on it stops until the line is gone.
Can act on itAmazonFDAFTC
Rewritten to the standard. Still sells.
Supports a healthy intestinal barrier / supports digestive health
SportsHigh
“clinically proven, precision-crafted formulas”
133best-sellers carry this break
"Proven" needs a trial on your finished product. Without one, the FTC can demand the study, and a competitor can challenge it in front of the platform.
Can act on itFTCAmazonNAD
Rewritten to the standard. Still sells.
Formulated with clinically studied ingredients
Stress and sleepCritical
“studied to help reduce anxiety”
29best-sellers carry this break
A disease claim makes the product an unapproved drug. Amazon can pull the listing without warning, and every sale on it stops until the line is gone.
Can act on itAmazonFDAFTC
Rewritten to the standard. Still sells.
Promotes a sense of calm / supports relaxation
SportsCritical
“Testosterone Booster Gummies”
57best-sellers carry this break
Naming a hormone the product raises reads as a drug effect. Amazon can suppress the listing, and your search rank does not wait for the appeal.
Can act on itAmazonFDA
Rewritten to the standard. Still sells.
Supports male vitality and stamina
JointHigh
“MSM carries anti-inflammatory properties”
42best-sellers carry this break
Reads as a drug claim. One flagged bullet can hold the whole listing, and the same line in an ad can take the ad account with it.
Can act on itAmazonFDAMeta
Rewritten to the standard. Still sells.
Supports a healthy inflammatory response