RESEARCH

We publish what we find.

Continuous scanning of DTC supplement listings, ruled against the same four standards we apply to client work. The database is the reason we can tell you where you sit rather than only what you got wrong.

THE CLAIMS DATABASE · RULED AGAINST FDA · FTC · AMAZON · META
UPDATED 07 AUG 2026
PHRASE RULINGS
63,000+
every listing ruled against all 81 banned-phrase standards
LISTINGS SCANNED
779
top sellers across sleep, gut, stress, immune and cognitive
FAIL OUTRIGHT
53%
of listings fail the rubric — 23% of brands carry a Critical
ADDED EACH WEEK
40+
new listings ruled and added to the database
MOST-FAILED PHRASE
“GMP certified”
69 BRANDS · UNVERIFIABLE CERTIFICATION CLAIM
LOWEST-COMPLIANCE CATEGORY
Gut & digestion
64% FAIL · NEARLY 2 IN 3 LISTINGS
VIOLATIONS FLAGGED
1,300 findings
159 CRITICAL · ACROSS 244 BRANDS
§ 01 — BENCHMARK

Where you sit versus your peers

Your exposure score set against every other brand in the database. Nobody else can show you this, because nobody else holds the data.

SCORE — WEIGHTED CLAIM RISK, 0–100
BASIS — FDA · FTC · AMAZON · META
UPDATED — 06 AUG 2026
You FAIL 88
Nature Made Magnesium + Ashwagandha FIX 14
Ashwagandha Gummies PASS 0
§ 02 — LIVE DATABASE

The ten phrases that fail most often

Ruled against FDA structure/function and FTC substantiation standards across the sleep category. If any appear in your copy, they will appear in your report.

#
PHRASE
SEVERITY
BRANDS
01
“gmp certified (unverified)”
MEDIUM
69
02
“missing fda disclaimer”
HIGH
63
03
“boosts immunity / immune booster”
HIGH
47
04
“normalizes / restores”
HIGH
41
05
“non-habit forming”
MEDIUM
40
06
“best / most effective / strongest”
MEDIUM
28
07
“clinically proven”
HIGH
28
08
“balances hormones”
HIGH
27
09
“studies show (uncited)”
MEDIUM
25
10
“detox / detoxifies / cleanses toxins”
HIGH
21
§ 03 — COVERAGE

Categories under scan

LIVE
Sleep
779 listings
23% carry a Critical
SCANNING
Gut
in progress
SCANNING
Stress
in progress
SCANNING
Immune
in progress
QUEUED
Cognitive
not yet started
§ 04 — OUTCOME

One audit, start to finish

SLEEP CATEGORY · TYPICAL FIRST AUDIT

Twenty-three findings across the listing, A+ content, two ad accounts and a nine-email welcome flow. Three were Critical.

The Critical findings all traced to a single sentence that had been copied from the A+ module into the ad creative and then into the flow. One phrase, four surfaces, three years live.

Every finding shipped with a rewrite. The copywriter implemented all twenty-three in a single afternoon.

AUDIT SUMMARYDAY 5
3
CRITICAL
11
HIGH
9
MEDIUM
Exposure score before 88
Exposure score after rewrite 6
REPRESENTATIVE ENGAGEMENT · FIGURES ILLUSTRATE A TYPICAL FIRST AUDIT