Pharmacist-in-the-loop
Remove the claims that trigger holds, bans and suppressions before their machines find them.
AI reads every claim against 98 standards drawn from US rules (FDA, FTC), Canadian rules (Health Canada) and Amazon, Walmart, Meta, Google and payment-processor policies. A licensed pharmacist signs every ruling.
Built on 3,800+ listing scans and 149,000+ phrase checks across 1,524 best-selling listings, so your file includes your risk rank in your category.
For supplement brands, plus skincare, functional food and pet products.
What the audit and pharmacist sign-off are built to prevent
Stress-category listing · Amazon A+ content
“…has also been shown to soothe anxiety.”
CriticalNamed condition · Rule CV-NC-01 · 21 CFR 101.93(g)
→ “Promotes a sense of calm”
Higher risk than 350 of the 384 stress listings we scanned
What these claims put at risk
How a report reads · full sample report
Most of them check by machine and act without warning. We rewrite what fails so your copy still sells, and one pharmacist-signed file answers any of them.
Who reads your claims
Claims are a revenue line, not a legal line
It arrives as a listing that stops selling, a payout that does not land, an ad account that will not spend. The trigger is one sentence, and a sentence is the cheapest thing you will ever fix.
That ASIN earns nothing from the hour it is suppressed, and the ranking and reviews you paid months to build do not come back with it. The way back is an appeal. Amazon bars the health claims its systems detect.
A review puts a reserve on the account, so revenue you already collected sits where you cannot spend it. Stripe restricts health claims it considers harmful.
A restricted account ends paid traffic that day, budget committed or not, and the flag follows every later campaign. Meta and Google review ads by machine.
Assistants answer from copy and reviews you may have already changed, and that answer comes before your page does.
Claim exposure is a diligence line, and an acquirer prices what it cannot verify. A signed file is the difference between a discount and a clean close.
Not a brake on marketing. The floor under it.
Every failing line comes back as the strongest wording the rules allow.
The claims that passed, in writing, so the next campaign starts clean.
Where you sit against every competitor we have ruled. No other tool has it.
Remove what takes revenue away. Keep the strongest claim you are allowed to make.
Our AI rules every phrase you publish against 98 published standards in minutes, finds what fails and what you could be saying instead. A licensed pharmacist checks every ruling before it reaches you.
No call, no onboarding. About 10 minutes of your time.
Every sentence read, nothing sampled, at software speed and price.
Lower the risk of holds, ad bans and suppressed listings.
Sell harder with copy you can defend.
A signed, dated file for anyone who asks.
What your business gets
How the work is done
What the other marks cover
Inside the bottle
What certifications check
Your wording: not covered by any of them, and Informed Sport says so in its own scope.
On the listing
What Claims Verified checks
Your wording: every sentence ruled, then signed by a licensed pharmacist.
A brand can hold three of these marks and still lose the listing. Amazon doesn’t suppress a product for what’s in the capsule. It suppresses it for the sentence in the bullet.
Your claims dashboard
Your signed report, every fix and its history in one place. Ask about new copy anytime and get a ruling within minutes. Send any answer to the pharmacist to sign.
Your brand Audit signed · passed re-scan
Found at audit
You asked“Can we say our formula balances cortisol?”
HighImplied drug claim · Rule CV-ID-08
Not as written. “Balance” implies correcting a pathological imbalance, which reads as a drug claim.
Rule source: 21 CFR 101.93(g), FDA criteria for disease claims · see the standard
Three compliant options
Helps the body adapt to occasional stressListing · Label† · Site · Ads · Email
Promotes a sense of calm and helps the body adapt to occasional stressListing · Label† · Site · Ads · Email
Supports healthy cortisol levels already within the normal rangeListing · Label† · Site · Ads · Email
Findings and fixes 6 of 7 fixed · re-scan passed
→ “Helps the body adapt to occasional stress”
Amazon title · named condition→ “Formulated with clinically studied ingredients”
Meta ad · substantiation · FTC Health Products guidance→ “Promotes a sense of calm”
A+ image 2 · implied drug claim · Rule CV-ID-08→ Disclaimer added to listing, label and site
Label · 21 CFR 101.93(c)→ Keep the supplier certificate on file, or remove
Website · documentationSigned report Version 2 · re-scan included
Signed · licensed pharmacist · dated
Approved claims Copy all
Helps the body adapt to occasional stressListing · Label† · Site · Ads · Email
Promotes a sense of calmListing · Label† · Site · Ads · Email
Supports healthy cortisol levels already within the normal rangeListing · Label† · Site
Formulated with clinically studied ingredientsListing · Site · Ads · Email
Supports restful sleepListing · Label† · Site · Ads · Email
† with the FDA disclaimer · hand these to your agency, affiliates and creators
AI answers Asked as a shopper · 6 assistants
Repeats a claim removed from your listing on Day 8
Cites your 2024 blog post: fix it there and the answer follows
“Helps the body adapt to occasional stress”
“Promotes a sense of calm. Not intended to treat any condition”
No health claims about your brand
No health claims about your brand
Category rank Stress support · same 98 standards
1 is the highest risk. Your rank moves each time your copy is re-scanned against every best seller in the category.
Label and licence checks Last checked Day 9
Matched your label on file. Every amount on the listing appears on the Supplement Facts panel.
CheckedListing says 2 capsules. The panel says 2 capsules. Per-serving amounts line up.
MatchesFront and back panel claims ruled with the audit. One Medium: “Non-GMO” needs its certificate.
1 openYour NPN’s approved purpose compared with every sentence of your copy. 0 sentences outside it.
CheckedChange history
A simplified preview. Every product has its own view, and we email you the moment anything changes.
The Mark
Any brand can say its claims are fine. The Mark shows that a pharmacist-reviewed audit checked yours. Shoppers, buyers and platform reviewers see it without having to ask.
On your listing, label, site and ads, a seal that no brand can get without earning it.
Retail buyers, ad reviewers, payment processors and acquirers can check your public record themselves, instead of asking you for paperwork.
Kept only while no Critical finding is open, every High is fixed and monitoring runs. A suspension shows in public.
The founding rate freezes the day you earn the Mark. It is limited to the first 25 brands.
Start with the audit. Add monitoring once it’s signed. Diligence when there’s a deal on the table.
Audit · start here
$2,000
Flat · 5 business days · $500 to start
One signed file for every company that can stop your revenue.
Monitoring
$750/mo
After an audit · cancel anytime
Diligence
$17,500+
Scoped · 5 business days
Our commitments
The terms behind every plan.
The balance only when the signed file is in your hands.
The price never moves with what we find. Finding more can’t cost you more.
Judge it against the public sample. If it falls short, don’t pay the balance.
Challenge any finding for 30 days, with the pharmacist who signed it.
Launching, flagged, or ready for the Mark
Launch Clean
$650
Up to 3 SKUs · 5 business days · before you publish, or already live
Launch saying the most the rules allow, while every claim is still a text file.
Three in four of the best-selling listings we scan carry at least one line that fails as written. They launched too.
Start Launch Clean See what you get, with sample dataWarning-letter response
$5,000+
3 business days · 24-hour rush · a letter arrived
The Mark
Earned
Licensed yearly · after you pass
No. We are not a regulator and we report to you alone. Nothing we find is disclosed to Amazon, Meta, the FDA or the FTC. The exposure already exists in your live copy, the audit tells you where, before someone else finds it. And if Amazon’s automated review flags you anyway, the file is your appeal documentation, ready the day you need it: the claim quoted, the standard cited, the compliant fix already written.
Because this is not a spend, it is the floor under the spend. Paid acquisition runs through copy a machine approves before any customer sees it, and a health-claims flag attaches to the ad account rather than the ad, so one rejected line follows every later campaign. A suppressed listing stops earning the hour it happens and takes the ranking and review history you paid months to build with it. And the rewrites go the other way from what brands expect: every failing line comes back as the strongest wording the rules allow, plus an approved claim list your agency and creators can write from without a legal round trip. Most brands sit in one of two bad positions, over-claiming and exposed, or self-censoring into copy that does not sell. The defensible middle is the one that does both jobs.
You pay the same fee and you get that in writing: a signed, dated pass on letterhead that cites the standards applied. That is the version your competitors cannot produce, and it is why the fee never moves with the verdict.
Processors publish what they will not carry, and supplement marketing is on the list. Stripe’s prohibited businesses include nutraceuticals that “make harmful claims”, businesses that make outrageous claims or use fake testimonials, and trials with hidden pricing; Square’s terms name suspended payouts and reserves as what it can do. Since standards v1.3 we rule your copy against those published rules too, so the file answers a processor’s question in one attachment: who reviewed your claims, against what, and when. No one can promise what a processor decides, and we do not.
You could fix them yourself, and some brands do. What you cannot produce on your own is a dated file listing every claim, the standard it has to meet and the compliant wording, signed by a licensed pharmacist. Notes you wrote about your own copy do not answer a processor or a buyer. The document is the product. The findings are how you judge whether we can write it.
A model can rewrite a sentence. It cannot reliably cite the statute, rate severity against every top-selling listing in the category, or sign the result, and when a retailer or acquirer asks who reviewed your claims, “a chatbot” ends the conversation. You are buying the signature and the benchmark, not the prose.
Tell us. The pharmacist who signed it will walk through the reasoning and, where you can produce substantiation we have not seen, revise the rating. Revisions within thirty days of delivery are included.
We publish our corrections. Every finding we have withdrawn or amended is listed at claimsverified.org/corrections with the date and the reason, including mistakes nobody outside the company would have seen. Disputes work as in the question above, and revisions within thirty days of delivery are included.
Start your audit
The same engine behind 149,000+ phrase checks reads your copy next. Start with just your Amazon listing or website. Once you book, one private upload link takes the rest: labels and packaging, ads, emails and backend keywords. We pull your NIH label record and what AI assistants say about you ourselves. In five business days you get every claim ruled, every fix written, and a file signed by a licensed pharmacist.
We review marketing claims against 98 standards drawn from 13 published rulebooks. In the US: FDA structure/function rules and FTC substantiation standards. In Canada: Health Canada, the Competition Bureau and Ad Standards. Platforms: Amazon and Walmart listing policy, Meta and Google advertising policy, and Stripe, Square and PayPal payment policy. Labels are checked against the brand’s own records: in the US, its label on file with the NIH; in Canada, its Health Canada licence. We do not test product, verify ingredient identity or potency, or provide legal advice. Findings are reviewed by a licensed pharmacist. The same review covers skincare, topical, food and pet-product claims on the same terms.