Claim rulingsImplied drug
No. Inflammation is treated as a disease state, so the term reads as a drug claim. The accepted substitute is “supports a healthy inflammatory response”.
Why it fails
Inflammation is treated as a disease state. The term reads as a drug claim.
We file this under implied drug and rate it high. It is enforced by FDA, FTC, Amazon, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.
What to say instead
This is the rewrite an audit ships for this phrase, in the words we would hand you.
The ruling’s own rewrite
'Supports a healthy inflammatory response'
Claims that hold in its place
Industry-standard substitute. Still watch context.
Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.
Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 98 standards, with no sales call attached.
Nearby rulings
Cite usThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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