CLAIM RULINGS · NAMED CONDITION

Can a supplement say “heals leaky gut”?

No. It names a condition and claims healing, which is a drug claim twice over; the compliant version is “supports a healthy intestinal barrier”.

SEVERITY WE ASSIGN
CRITICAL
STANDARD FAMILY
Named condition
ENFORCED BY
FDA, FTC, Amazon, Meta
§ 01 · WHY IT FAILS

The rule this runs into

Names a condition and claims healing. Very common in the gut category.

We file this under named condition and rate it critical. It is enforced by FDA, FTC, Amazon, Meta, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

'Supports a healthy intestinal barrier' / 'supports digestive health'

CLAIMS THAT HOLD IN ITS PLACE
DIGESTIVE
Supports a healthy intestinal barrier

The compliant version of the leaky-gut pitch.

DIGESTIVE
Supports digestive health

Broad and safe.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

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§ 03 · NEARBY RULINGS

Same family, same trap

CRITICAL · NAMED CONDITION
Can a supplement say it is for anxiety?
CRITICAL · NAMED CONDITION
Can a supplement say “lowers blood pressure”?
CRITICAL · NAMED CONDITION
Can a supplement say “lowers cholesterol”?
ALL 30 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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