CLAIM RULINGS · IMPLIED DRUG

Can a supplement say “detox” or “cleanses toxins”?

No. Detox language implies removing a pathological burden, and it also trips Meta ad policy; the compliant version is “supports the body’s natural detoxification pathways”.

SEVERITY WE ASSIGN
HIGH
STANDARD FAMILY
Implied drug
ENFORCED BY
FDA, FTC, Meta
§ 01 · WHY IT FAILS

The rule this runs into

Implies removal of a pathological burden; also a Meta ad-policy trigger.

We file this under implied drug and rate it high. It is enforced by FDA, FTC, Meta, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

'Supports the body's natural detoxification pathways'

CLAIMS THAT HOLD IN ITS PLACE
LIVER
Supports the body's natural detoxification pathways

The compliant detox claim.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

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§ 03 · NEARBY RULINGS

Same family, same trap

HIGH · IMPLIED DRUG
Can a supplement say “anti-inflammatory”?
CRITICAL · IMPLIED DRUG
Can a supplement say “relieves pain”?
HIGH · IMPLIED DRUG
Can a supplement say “boosts immunity”?
ALL 30 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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