CLAIM RULINGS · NAMED CONDITION

Can a supplement say “lowers blood pressure”?

No. “Lowers blood pressure” is a hypertension treatment claim; a dietary supplement may only say it supports blood pressure already within the normal range.

SEVERITY WE ASSIGN
CRITICAL
STANDARD FAMILY
Named condition
ENFORCED BY
FDA, FTC, Amazon, Meta
§ 01 · WHY IT FAILS

The rule this runs into

Hypertension treatment claim.

We file this under named condition and rate it critical. It is enforced by FDA, FTC, Amazon, Meta, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

'Supports cardiovascular health' / 'supports blood pressure already within the normal range'

CLAIMS THAT HOLD IN ITS PLACE
CARDIOVASCULAR
Supports blood pressure already within the normal range

Same qualifier requirement.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

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§ 03 · NEARBY RULINGS

Same family, same trap

CRITICAL · NAMED CONDITION
Can a supplement say it is for anxiety?
CRITICAL · NAMED CONDITION
Can a supplement say “lowers cholesterol”?
CRITICAL · NAMED CONDITION
Can a supplement say “lowers blood sugar” or “for diabetes”?
ALL 30 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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