Claims Verified
RESEARCH DESK
Q3 2026 · PUBLISHED QUARTERLY
THE STATE OF SUPPLEMENT CLAIMS
Nearly one in four supplement brands carries a claim that can take a listing down.
63,000+ phrase rulings this quarter — 779 top-selling listings across the sleep, gut, stress, immune and cognitive categories on Amazon US, each ruled against all 81 banned-phrase standards. 23% of scanned brands carry at least one Critical finding — a named-condition or disease claim that fails 21 U.S.C. §343(r)(6) outright — and 53% of listings received an outright FAIL verdict.
METHOD — EVERY CLAIM RULED AGAINST FDA STRUCTURE/FUNCTION, FTC SUBSTANTIATION AND MARKETPLACE POLICY · PHARMACIST-SIGNED METHODOLOGY · BRANDS NOT NAMED · THE ONLY CURRENT LISTING-LEVEL CLAIMS INDEX — PRIOR LITERATURE STOPS AT JAMA’S SITE-LEVEL REVIEW AND THE FTC’S 670-COMPANY NOTICE
63,000+
PHRASE RULINGS
779 top-selling listings across five categories, each ruled against all 81 banned-phrase standards.
23%
OF BRANDS CARRY A CRITICAL
At least one named-condition claim — enforceable on sight.
53%
OF LISTINGS FAIL
Received an outright FAIL verdict against the published rubric.
THE TEN MOST-FLAGGED PHRASES THIS QUARTER
Struck phrases are quoted verbatim from live listings. The brands are not named. Your copy names you.
NO.PHRASE — AS PUBLISHEDBRANDSSEVERITY
01
“gmp certified (unverified)”
69
MEDIUM
02
“missing fda disclaimer”
63
HIGH
03
“boosts immunity / immune booster”
47
HIGH
04
“normalizes / restores”
41
HIGH
05
“non-habit forming”
40
MEDIUM
06
“best / most effective / strongest”
28
MEDIUM
07
“clinically proven”
28
HIGH
08
“balances hormones”
27
HIGH
09
“studies show (uncited)”
25
MEDIUM
10
“detox / detoxifies / cleanses toxins”
21
HIGH
THE ENFORCEMENT QUARTER
FTC
Penalty schedule holds at $53,088 per violation; the penalty notice to ~670 health-product marketers remains in force.
AMAZON
The March 31 claims deadline is now in force: every detail-page claim — including backend keywords — must match the Supplement Facts panel exactly. Enforcement is ASIN-level and automatic, and Amazon cross-references the FDA warning-letter database.
FTC
Amare Global sued this year for marketing supplements as treating depression, anxiety and ADHD — the same claim territory as the most-flagged phrases in this table.
PROCESSORS
Stripe, PayPal and Shopify Payments underwrite supplement merchants on claims language; terminations list merchants on card-network MATCH files.
COURTS
Private litigation is now among the industry’s fastest-growing risks — plaintiffs’ firms mine listings under state consumer-protection and false-advertising statutes. The same phrase that fails the FDA standard is the exhibit.
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© 2026 CLAIMS VERIFIED · DATA FROM THE CLAIMS DATABASE · REPRODUCTION WITH ATTRIBUTION PERMITTED — CITE AS "CLAIMS VERIFIED, STATE OF SUPPLEMENT CLAIMS, Q3 2026" · NOT LEGAL ADVICE