Claim rulingsImplied drug

Can a supplement say “relieves pain”?

No. Pain relief is an explicit drug function, so “analgesic”, “pain reliever” and “relieves pain” all fail. The compliant construction is “supports joint and muscle comfort”.

Severity we assign
Critical
Standard family
Implied drug
Enforced by
FDA, FTC, Amazon, Meta

Why it fails

The rule this runs into.

Explicit drug function.

We file this under implied drug and rate it critical. It is enforced by FDA, FTC, Amazon, Meta, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

What to say instead

The compliant version.

This is the rewrite an audit ships for this phrase, in the words we would hand you.

The ruling’s own rewrite

'Supports joint and muscle comfort'

Claims that hold in its place

Joint
Supports joint comfort and mobility

'Comfort' replaces 'pain' throughout.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

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