Claim rulingsPlatform policy

Can an Amazon supplement listing use disease keywords in the title or bullets?

No. Amazon detects disease terms automatically and suppresses the listing, and the FDA reads the same words as a disease claim, so strip them from the title, bullets, A+ content (the images and text below the bullets) and backend keywords.

Severity we assign
Critical
Standard family
Platform policy
Enforced by
Amazon, FDA

Why it fails

The rule this runs into.

Automated Amazon detection. Triggers listing suppression.

We file this under platform policy and rate it critical. It is enforced by Amazon, FDA, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

What to say instead

The compliant version.

This is the rewrite an audit ships for this phrase, in the words we would hand you.

The ruling’s own rewrite

Remove disease terms from title, bullets, A+ content, and backend keywords.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

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