CLAIM RULINGS · DISEASE VERB

Can a supplement say “prevents”?

No. Preventing a disease is a drug claim, so a dietary supplement cannot say it prevents any named condition; the compliant construction is “supports” plus a normal body function.

SEVERITY WE ASSIGN
CRITICAL
STANDARD FAMILY
Disease verb
ENFORCED BY
FDA, FTC, Amazon, Meta, Google
§ 01 · WHY IT FAILS

The rule this runs into

Disease prevention is a drug claim.

We file this under disease verb and rate it critical. It is enforced by FDA, FTC, Amazon, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

'Supports [normal function]' - never prevention of a named condition.

CLAIMS THAT HOLD IN ITS PLACE
IMMUNE
Helps maintain a healthy immune response

Maintenance framing is the safest construction.

COGNITIVE
Supports cognitive function

Normal function.

CARDIOVASCULAR
Supports cardiovascular health

Broad structure/function.

BONE
Supports bone health

Normal structure.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

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§ 03 · NEARBY RULINGS

Same family, same trap

CRITICAL · DISEASE VERB
Can a supplement say “cures”?
CRITICAL · DISEASE VERB
Can a supplement say “treats”?
CRITICAL · NAMED CONDITION
Can a supplement say it is for anxiety?
ALL 30 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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