CLAIM RULINGS · FALSE REGULATORY

Can a supplement say “guaranteed results”?

No. It is an absolute that cannot be substantiated, and it also trips ad policy at Meta and Google, so it costs you the ad account as well as the substantiation argument. Remove it. A money-back guarantee is a refund policy and can be stated as one; it is not a results claim.

SEVERITY WE ASSIGN
HIGH
STANDARD FAMILY
False regulatory
ENFORCED BY
FTC, Meta, Google
§ 01 · WHY IT FAILS

The rule this runs into

Unsubstantiable absolute; also an ad-policy trigger.

We file this under false regulatory and rate it high. It is enforced by FTC, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

Remove. A money-back guarantee is a refund policy, not a results claim.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

Is this phrase on your listing right now?

Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 92 standards, with no sales call attached.

Free ASIN check
§ 03 · NEARBY RULINGS

Same family, same trap

HIGH · FALSE REGULATORY
Can a supplement say “patented formula”?
CRITICAL · FALSE REGULATORY
Can a supplement say “FDA approved”?
HIGH · FALSE REGULATORY
Can a supplement say “FDA registered”?
ALL 37 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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