1. What the audit is
The Claims Verified audit is a review of marketing claims made by a supplement brand, against a fixed, publicly documented rubric. Scope:
Delivered as a findings document within 5 business days of receipt of the source materials. Price is $2,000 flat unless otherwise stated in the engagement letter. Payable in advance; non-refundable regardless of the verdict.
2. What we don't do
- We do not provide legal advice. Nothing in our reports constitutes an attorney-client relationship.
- We do not warrant that following our recommendations will prevent regulatory action, platform suppression, or private litigation. Enforcement risk is reduced, not eliminated.
- We do not audit ingredient safety, product testing, facility compliance, or label design.
- We do not review claims made in surfaces we don't receive (e.g. an ad you didn't send us, a blog post we didn't audit).
3. Your responsibilities
- Provide accurate, complete copies (or URLs) of the marketing surfaces you want reviewed. We can only find issues in copy we can see.
- Implement (or have us implement) recommended rewrites promptly if you want them to reduce your risk.
- Notify us promptly of any FDA warning letter, FTC action, platform action, or legal claim received relating to material we reviewed, so we can update our internal precedent.
4. Liability
To the maximum extent permitted by applicable law:
- Our total aggregate liability arising from any audit is capped at the fee paid for that audit.
- We are not liable for indirect, consequential, incidental, or punitive damages.
- We are not liable for regulatory action, platform action, or private litigation against your brand, including actions arising from copy we reviewed and did not flag.
These limitations reflect the fixed-price nature of the service and the fact that risk cannot be eliminated even by a competent review. They are a material part of the pricing structure.
5. The certification mark (when licensed)
Brands that pass an audit may license the Claims Verified mark under an annual license agreement. The mark license is governed by a separate agreement; the following core rules always apply:
- Display the mark only in the forms we provide (one colour, defined clear space, minimum reproduction size).
- Never modify, recolour, stretch, or otherwise alter the mark.
- Never place the mark adjacent to phrases like “FDA approved”, “safe”, “clinically proven”, “guaranteed”, or any efficacy claim.
- Never imply that the mark means the product was tested, that the ingredients were verified, or that any government agency has endorsed the product.
- Certification is revocable on misuse; revocation removes the brand from the public directory and prohibits further display of the mark.
6. Confidentiality
Audit materials you send us are confidential and used only for the audit. We may reference aggregate patterns (e.g. “X% of listings in our sleep-supplement database use phrase Y”) in published research; we never disclose that a specific brand engaged us, or that a specific brand's copy contains a specific violation, without prior written consent.
Once you carry the mark, your appearance in the public directory is by definition public (that's the point of the directory).
7. Term and termination
The audit engagement is a one-shot: it terminates on delivery. Ongoing arrangements (retainers, mark licenses) run under separate terms and can be terminated by either party with 30 days notice. Termination does not entitle either party to a refund of prepaid fees.
8. Governing law
These terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any dispute arising out of these terms is subject to the exclusive jurisdiction of the courts of the Province of Ontario.
9. Changes
We may update these terms. Material changes are noted at the top of this page with a new effective date. For existing engagements and mark licenses, the terms in effect at the date of the signed agreement continue to govern.
Contact
Claims Verified
1200 Bay Street, Suite 1201, Toronto, ON M5R 2A5, Canada
Email: audit@claimsverified.org