1. What the audit is
The Claims Verified audit is a review of marketing claims made by a supplement brand, against a fixed, publicly documented set of standards. Scope:
Delivered as a findings document within 5 business days of receipt of the source materials. Price is $2,000 flat unless otherwise stated in the engagement letter. Payable on delivery of the report, within 7 days of receipt. The fee is the same whether the verdict passes or fails, and it does not change with the number of findings.
2. What we don't do
- We do not provide legal advice. Nothing in our reports constitutes an attorney-client relationship.
- We do not warrant that following our recommendations will prevent regulatory action, platform suppression, or private litigation. Enforcement risk is reduced, not eliminated.
- We do not audit ingredient safety, product testing, facility compliance, or label design.
- We do not review claims made in surfaces we don't receive (e.g. an ad you didn't send us, a blog post we didn't audit).
2b. No guarantee of outcomes
- Our findings, ratings, and rewrites are professional opinion under the published Claims Verified standards. They materially reduce known enforcement triggers. They do not and cannot guarantee any outcome from any third party, including Amazon or any marketplace, the FDA, FTC or Health Canada, any advertising platform, payment processor, insurer, or acquirer.
- Regulators and platforms apply their own judgment, change their policies, and act on factors beyond marketing copy. A passing verdict is an assessment of your copy against our standards on the scan date, not a shield against enforcement.
2c. What we do promise
- Payment on delivery. A US$500 engagement deposit, applied in full to the fee, is charged only after scope is agreed in writing. The balance is charged only when the report is delivered. If the delivered report does not match the published sample report in scope, format and reviewer signature, you do not pay, and any amount already paid is refunded in full. The fee is never contingent on the verdict or on satisfaction with it: a reviewer paid only for welcome verdicts is not independent, and independence is what you are buying.
- Upgrade credit. If you buy Launch Clean or Listing Clean and order the full audit within 30 days of paying, the whole US$650 is applied to the audit fee.
- The fee does not move with the verdict. The price is the same whether your copy passes or fails, and no part of anyone's compensation depends on the number of findings, their severity, or the outcome.
- Thirty days of revisions. If you disagree with a finding, the reviewer who signed it will walk through the reasoning and revise the rating where you can produce substantiation we had not seen.
- These promises are about our work, which we control. They are deliberately not promises about what any marketplace, platform, processor or regulator will do, because those are not ours to give (see 2b).
2d. What you may say about having been reviewed
This applies to every service we sell, whether or not you ever license the mark: the audit, Launch Clean, monitoring, a diligence review and a warning-letter response.
- Not “pharmacist approved”. Not “pharmacist recommended”. Not “doctor approved”. Not any wording that implies a health professional endorses the product. Our reviewer reads the wording of your marketing against published rules. In no engagement do they evaluate the product, the formulation, the dose, or the evidence behind it, so in no engagement are they in a position to approve or recommend it. An expert endorsement has to rest on the expert actually applying their expertise to the thing endorsed, and none of our services do that.
- In your own words, name what was reviewed. “Pharmacist reviewed” written on its own, in your copy, is ambiguous: a reader takes the product to be the thing reviewed. Say what is true instead: marketing claims reviewed by a licensed pharmacist, or claims reviewed against published FDA, FTC and marketplace standards. The object of the sentence is the whole difference.
- The mark itself is different, and this is why. The seal reads CLAIMS VERIFIED above PHARMACIST REVIEWED, as one unit: the object is named on the mark. It is also a defined mark whose meaning is fixed, published on your verification page, and revocable if you stretch it. That is what a certification mark is for. The rule above governs sentences you write yourself, where nothing fixes the meaning except the sentence.
- A review is not a verdict about your product. It is a statement about your copy, on a date, against a version of a standard. If you want a claim about the product itself, that is laboratory or clinical work and somebody else does it.
- We would rather lose the sale than have a customer make this claim on the strength of our name. A brand doing it is making exactly the class of claim we are paid to find, which is the fastest way to make both of us look ridiculous.
3. Your responsibilities
- Provide accurate, complete copies (or URLs) of the marketing surfaces you want reviewed. We can only find issues in copy we can see.
- Implement (or have us implement) recommended rewrites promptly if you want them to reduce your risk.
- Notify us promptly of any FDA warning letter, FTC action, platform action, or legal claim received relating to material we reviewed, so we can update our internal precedent.
4. Liability
To the maximum extent permitted by applicable law:
- Our total aggregate liability arising from any audit is capped at the fee paid for that audit.
- We are not liable for indirect, consequential, incidental, or punitive damages.
- We are not liable for regulatory action, platform action, or private litigation against your brand, including actions arising from copy we reviewed and did not flag.
These limitations reflect the fixed-price nature of the service and the fact that risk cannot be eliminated even by a competent review. They are a material part of the pricing structure.
5. The certification mark (when licensed)
Brands that pass an audit may license the Claims Verified mark under an annual license agreement. The mark license is governed by a separate agreement. The following core rules always apply:
- Display the mark only in the forms we provide (one colour, defined clear space, minimum reproduction size).
- Never modify, recolour, stretch, or otherwise alter the mark.
- Never place the mark adjacent to phrases like “FDA approved”, “safe”, “clinically proven”, “guaranteed”, or any efficacy claim.
- Never imply that the mark means the product was tested, that the ingredients were verified, or that any government agency has endorsed the product.
- Never say “pharmacist approved”, “pharmacist recommended”, “doctor approved”, or any wording that implies a health professional endorses the product. Our reviewer reads the wording of your marketing against published rules. They do not evaluate the product, the formulation, the dose or the evidence for it, and they are not in a position to approve or recommend it. An expert endorsement is a specific kind of claim: it has to rest on the expert actually exercising their expertise on the thing being endorsed, and no review we perform does that. A licensee making it would be making precisely the class of claim this audit exists to find.
- What you may say instead, because it is accurate: “marketing claims independently reviewed”, “claims reviewed against published FDA, FTC and marketplace standards”, or “claims reviewed and signed by a licensed pharmacist”. The last one is about the review, not the product, and the difference is the whole point. Your public verification page states exactly what the mark means, and that page is the definition a buyer or a platform will read.
- Certification is revocable on misuse. Revocation removes the brand from the public directory and prohibits further display of the mark.
6. Confidentiality
Audit materials you send us are confidential and used only for the audit. We may reference aggregate patterns (e.g. “X% of listings in our sleep-supplement database use phrase Y”) in published research. We never disclose that a specific brand engaged us, or that a specific brand's copy contains a specific violation, without prior written consent.
Once you carry the mark, your appearance in the public directory is by definition public (that's the point of the directory).
7. Term and termination
The audit engagement is a one-shot: it terminates on delivery. Ongoing arrangements (retainers, mark licenses) run under separate terms and can be terminated by either party with 30 days notice. Termination does not entitle either party to a refund of prepaid fees.
8. Governing law
These terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any dispute arising out of these terms is subject to the exclusive jurisdiction of the courts of the Province of Ontario.
9. Changes
We may update these terms. Material changes are noted at the top of this page with a new effective date. For existing engagements and mark licenses, the terms in effect at the date of the signed agreement continue to govern.
Contact
Claims Verified
1200 Bay Street, Suite 1201, Toronto, ON M5R 2A5, Canada
228 Park Ave S, New York, NY 10003, USA
Email: audit@claimsverified.org