CLAIM RULINGS · SUBSTANTIATION

Can a supplement say “clinical dose”?

Only with the study on file and the dose matching it. “Clinical dose” says a named trial used this amount, so it needs the study and a dose that matches it. Cite the study, or remove the phrase. Both halves have to hold: the study has to exist, and your dose has to be the one it used.

SEVERITY WE ASSIGN
MEDIUM
STANDARD FAMILY
Substantiation
ENFORCED BY
FTC
§ 01 · WHY IT FAILS

The rule this runs into

Requires the study and matching dose on file.

We file this under substantiation and rate it medium. It is enforced by FTC, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

Cite the study, or remove.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

Is this phrase on your listing right now?

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§ 03 · NEARBY RULINGS

Same family, same trap

HIGH · SUBSTANTIATION
Can a supplement say “Non-GMO”?
HIGH · SUBSTANTIATION
Can a supplement say “#1 doctor recommended”?
MEDIUM · SUBSTANTIATION
Can a supplement say “best” or “most effective”?
ALL 37 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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