CLAIM RULINGS · NAMED CONDITION

Can a supplement say “lowers blood sugar” or “for diabetes”?

No. Both are diabetes treatment claims, and they are among the most-cited claims in FDA warning letters; the compliant version is “supports healthy glucose metabolism”.

SEVERITY WE ASSIGN
CRITICAL
STANDARD FAMILY
Named condition
ENFORCED BY
FDA, FTC, Amazon, Meta, Google
§ 01 · WHY IT FAILS

The rule this runs into

Diabetes treatment claim - among the most-cited in warning letters.

We file this under named condition and rate it critical. It is enforced by FDA, FTC, Amazon, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

'Supports healthy glucose metabolism already within the normal range'

CLAIMS THAT HOLD IN ITS PLACE
METABOLIC
Supports healthy glucose metabolism

Normal metabolic function.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

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§ 03 · NEARBY RULINGS

Same family, same trap

CRITICAL · NAMED CONDITION
Can a supplement say it is for anxiety?
CRITICAL · NAMED CONDITION
Can a supplement say “lowers blood pressure”?
CRITICAL · NAMED CONDITION
Can a supplement say “lowers cholesterol”?
ALL 30 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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