Claim rulingsNamed condition
No. Both are diabetes treatment claims, and they are among the most-cited claims in FDA warning letters. The compliant version is “supports healthy glucose metabolism”.
Why it fails
Diabetes treatment claim - among the most-cited in warning letters.
We file this under named condition and rate it critical. It is enforced by FDA, FTC, Amazon, Meta, Google, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.
What to say instead
This is the rewrite an audit ships for this phrase, in the words we would hand you.
The ruling’s own rewrite
'Supports healthy glucose metabolism already within the normal range'
Claims that hold in its place
Normal metabolic function.
Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.
Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 98 standards, with no sales call attached.
Nearby rulings
Cite usThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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