CLAIM RULINGS · FALSE REGULATORY

Can a supplement say “patented formula”?

Only with a granted patent number you can cite. False patent marking carries its own penalties, separate from advertising rules, so this is one of the few claims where the wording itself creates a distinct exposure. Remove it unless a granted patent number can be cited. Patent pending is not a patent.

SEVERITY WE ASSIGN
HIGH
STANDARD FAMILY
False regulatory
ENFORCED BY
FTC, USPTO
§ 01 · WHY IT FAILS

The rule this runs into

False patent marking carries its own penalties.

We file this under false regulatory and rate it high. It is enforced by FTC, USPTO, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.

§ 02 · WHAT TO SAY INSTEAD

The compliant version

This is the rewrite an audit ships for this phrase, in the words we would hand you.

THE RULING’S OWN REWRITE

Remove unless a granted patent number can be cited.

Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.

Is this phrase on your listing right now?

Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 92 standards, with no sales call attached.

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§ 03 · NEARBY RULINGS

Same family, same trap

HIGH · FALSE REGULATORY
Can a supplement say “guaranteed results”?
CRITICAL · FALSE REGULATORY
Can a supplement say “FDA approved”?
HIGH · FALSE REGULATORY
Can a supplement say “FDA registered”?
ALL 37 PUBLISHED RULINGS →
CITE USThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
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