Earned by audit, never sold
Pass a full audit and your licence is confirmed in writing that day. Your seal and directory entry go live the day the public directory opens.
USP and NSF certify what is in the bottle. The Mark certifies what is said about it.
Passing the audit is the only way to license it, and 75% of the top-selling listings we have scanned carry at least one finding serious enough to fail an FDA, FTC or marketplace standard as they stand today.
On your listing, label, site and ads, a seal that no brand can get without earning it.
Retail buyers, ad reviewers, payment processors and acquirers check your public record themselves.
Kept only while no Critical finding is open, every High is fixed and monitoring runs. A suspension shows in public.
The founding rate freezes the day you earn the Mark. It is limited to the first 25 brands.
The seal on pack
A certification mark is judged at eight millimetres on a crowded label, not at three hundred pixels on a homepage. Each size strips to what survives at that scale. Same mark, licensed together.
Label seal at actual size, about 12mm
What it certifies
Nobody reads the standard. They read the seal and infer that somebody checked, so the check has to be real. The engine behind it has run 149,000+ phrase checks and keeps scanning, and a licensed pharmacist signs every verdict that issues or holds a licence.
No claim on any reviewed asset names or implies a disease, or promises a clinical outcome without substantiation.
Critical is the tier published FDA warning letters have cited: disease names and unproven clinical promises.Every unsupported efficacy claim withdrawn, or covered by the brand’s signed statement that the evidence exists and can be produced on request.
Every High finding ships with a compliant rewrite, so fixing it is edit and publish, not research.Copy changes weekly. The licence holds only while your assets stay under monthly re-scan, so the seal reflects the listing as it is today.
A full re-audit before the licence expires, signed by the reviewer of record. A lapsed review removes the brand from the directory.
Full criteria published with the public directory.
Every licence sits on the public register. A suspension or revocation shows on the same page as the licence it ended, with the dates, and it stays there.
Confirmed in writing the day you pass.
Licensed for one year for your listing, packaging and site. Revocable.
A permanent claimsverified.org URL recording what was reviewed, when, and by whom. See the directory.
Listed with verified brands in your category, where buyers and acquirers look.
Your annual rate freezes at the founding rate quoted with your audit, the day you earn the Mark. First 25 brands only.
The directory is already public and empty on purpose. Founding entries go live together, so no seal ever debuts alone.
What the Mark says
The seal is about the review, not the product. That is what makes it worth displaying.
What it means, and what it does not let you say
The seal reads Claims Verified above Pharmacist Reviewed, and it is one statement: the claims were reviewed, by a licensed pharmacist, against published standards, on a date. It says nothing about the product. Your verification page carries the full definition, and that is the page a retailer, platform or acquirer actually reads.
Pharmacist approvedPharmacist recommendedDoctor approved
Our reviewer reads the wording of your marketing against published rules. They do not evaluate the product, the formulation or the evidence behind it, so they cannot approve or recommend it. An expert endorsement has to rest on the expert applying their expertise to the thing endorsed, and no review we perform does that.
What is accurate, and stronger anyway:
Claims reviewed and signed by a licensed pharmacistIt is about the review rather than the product, it is what your public verification page says, and it is checkable.
What it does for selling, on both sides
Most compliance advice is a list of deletions. The audit is the opposite: every failing line comes back rewritten into the strongest version the rules allow, which for a cautious brand is usually more than it says now, with something behind it. If your competitors make claims they cannot support, the lasting advantage is being the one who can.
Shoppers in this category have been promised too much before, and they know it. The Mark is not a benefit claim about the pill. It is a character claim about the brand: this company only says what it can back up, and here is a page where someone independent says so. The page is public, dated and names the standards applied. Anyone can open it in ten seconds without asking you for anything.
What we will not tell you: that the Mark lifts conversion. We have no conversion data and nobody who claims otherwise does either. What we can say is that the register is public, the standards are published, the date is on it, and none of that is true of a claim a brand makes about itself.
What it is worth
A permitted claim is half the asset. The other half is a shopper’s reason to believe it. Where every listing makes the same promises, third-party verification is the one thing a competitor cannot copy by rewriting their own page. It is the same mechanism that makes USP and NSF worth paying for.
Licence
Order the audit and the licence review together. Pass, and your licence is confirmed in writing immediately. Your seal and directory entry issue the day the public directory opens, with the founding annual rate frozen from the day you pass.