Brands that clear a full audit can license the seal for their listing and packaging today — and consumers will be able to look every licensed brand up in a public directory as it opens.
USP and NSF certify what is in the bottle. The Mark certifies what is said about it.
A certification mark is judged at eight millimetres on a crowded label, not at three hundred pixels on a homepage. The display seal carries the full record; the label seal strips to what survives print; the icon is the plumb bob alone. Same mark, licensed together.
Nobody reads the standard. They read the seal, and they infer that somebody checked. That inference is only worth something if the check is real — which is why the criteria are published and the licence is revocable.
No claim on any reviewed asset names or implies a disease state, or asserts a clinical outcome without substantiation.
Every unsubstantiated efficacy claim either withdrawn or backed by evidence the brand can produce on request.
Copy changes weekly. The licence holds only while the assets stay under scan, so the seal reflects the listing as it is today.
A full audit every twelve months, signed by the reviewer of record. Lapsed reviews remove the brand from the directory.
FULL CRITERIA PUBLISHED WITH THE PUBLIC DIRECTORY
A permitted claim is only half the asset. The other half is a shopper's reason to believe it — and in a category where every listing makes the same promises, third-party verification is the only differentiator a competitor cannot copy by rewriting their own page.
This is the same mechanism that makes USP and NSF worth paying for. Nobody reads the standard. They read the seal, and they infer that somebody checked.
Order the audit and the licence review together. Pass, and your licence is confirmed in writing — the seal and directory entry are delivered within 90 days of a passing audit.