CV-PP-09 · standards
Backend keywords are not visible to the shopper, so the live exposure is the Amazon contract, not consumer deception.
Found on 1 of the 1,524 best-selling listings we have ruled, 1 time in total. That is 1 live product page carrying this wording today.
Amazon Seller Central, Dietary Supplements policy
“prohibited claims in listing content including title, bullets, description and search terms”
Source checked 2026-08-18.
FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
“definition of 'drug': articles intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease”
Source checked 2026-08-18.
Not law. A term of a private contract you have signed with a platform or retailer. Enforcement is account action, not a regulator, and the platform may change the term without notice.
Claims Verified, standard CV-PP-09 "Disease terms in backend search keywords", standards v1.3.1, retrieved 16 September 2026, https://claimsverified.org/standards/CV-PP-09/
Or put it in your own policy
Marketing copy must not use "Disease terms in backend search keywords" or equivalent wording. See Claims Verified standard CV-PP-09 (standards v1.3.1): https://claimsverified.org/standards/CV-PP-09/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
All 98 standards and the 98 in force · Check a listing against them free