CV-SB-11 · standards
Implies comparison to a class of habit-forming drugs, which is what makes it an implied drug claim rather than a safety claim.
Found on 87 of the 1,524 best-selling listings we have ruled, 104 times in total. That is 87 live product pages carrying this wording today.
FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
“definition of 'drug': articles intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease”
Source checked 2026-08-18.
FTC Act s.5(a), 15 U.S.C. 45(a)
“unfair or deceptive acts or practices in or affecting commerce”
Source checked 2026-08-18.
An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.
Claims Verified, standard CV-SB-11 "non-habit forming", standards v1.3.1, retrieved 16 September 2026, https://claimsverified.org/standards/CV-SB-11/
Or put it in your own policy
Marketing copy must not use "non-habit forming" or equivalent wording. See Claims Verified standard CV-SB-11 (standards v1.3.1): https://claimsverified.org/standards/CV-SB-11/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
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