Adopt these standards as your own policy.

If you onboard supplement brands, you inherit their claims. A merchant whose copy says “cures” becomes your reserve, your ad account review, your recall, your problem. Below is the clause and the onboarding check, written to be pasted into your own rules. Free to use with attribution, and nothing here requires buying anything from us.

One clause for a supplier or merchant agreement

Supplement marketing claims. Supplier warrants that its published product claims, across listings, packaging, advertising, email and any affiliate or influencer copy it controls, comply with the Claims Verified published standards (v1.3.1, https://claimsverified.org/standards/), and that no claim states or implies the treatment, prevention, cure or mitigation of a disease. Supplier will remedy any non-conforming claim within ten business days of written notice.

The onboarding check, in full

Claims review at onboarding

1. The applicant provides its live listing, product page and current ad copy.
2. Copy is checked against the Claims Verified standards (v1.3.1), published at https://claimsverified.org/standards/ and machine-readable at https://claimsverified.org/standards/registry.json.
3. Any Critical finding, a claim that states or implies disease treatment, prevention or cure, must be removed before approval.
4. High findings, claims that cannot be substantiated as written, must be remedied or evidenced within ten business days.
5. A pharmacist-signed claims file dated within twelve months satisfies this section in full.

Attribution line

Standards: Claims Verified v1.3.1, https://claimsverified.org/standards/

Keep the version number in it. The standards move as the rules move, and a policy that cites a version stays checkable after they do.

What you are adopting

98 published standards, in 11 families.

Each one is drawn from a published rule, carries the source it comes from, and has its own permanent page so anyone you apply it to can check it rather than take your word for it.

Disease verb10Named condition20Implied drug13False regulatory9Substantiation12Platform policy12Implied claim7Structural2Label reconciliation4Licence scope3Processor policy6

Read the register · Machine-readable, version v1.3.1

Who uses it

Anyone who carries a brand's claims without writing them.

Payment processors and ISOsCard networks hold you to the merchant's marketing. The clause makes the standard a term rather than a judgement call at underwriting.

Contract manufacturers and co-packersA warning letter names the product made in your facility. Requiring the check at formation is cheaper than the letter.

Agencies and marketplacesYou write or host the copy. A published standard is a defence that does not depend on anyone believing you meant well.

Insurers and brokersUnderwriting prices documented risk. A dated claims file is documentation the applicant either has or does not.

Want the checks run rather than just required? The partner programme pays 20% of the first paid engagement and 10% of monitoring for twelve months, or white-labels the work under your name.