“Undisclosed material connection”

High Implied claim 1 of 98 standards

Binary and checkable: the disclosure is on the page or it is not.

What this standard rests on

FTC · US · regulation

16 CFR 255.5

“disclosure of material connections between endorser and advertiser”

Source checked 2026-08-18.

What kind of finding this is

A fact about the page. Either the words are there or they are not, either the disclaimer is present or it is not, either the register shows a record or it does not. Anyone can check this without professional judgement.

Cite this standard

Claims Verified, standard CV-IC-05 "Undisclosed material connection", standards v1.3.1, retrieved 16 September 2026, https://claimsverified.org/standards/CV-IC-05/

Or put it in your own policy

Marketing copy must not use "Undisclosed material connection" or equivalent wording. See Claims Verified standard CV-IC-05 (standards v1.3.1): https://claimsverified.org/standards/CV-IC-05/

Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.

Others in Implied claim

CV-IC-01 · Testimonial naming a disease CV-IC-02 · Product name implying treatment CV-IC-03 · Ingredient study on a disease population CV-IC-04 · Affiliate/influencer disease claim CV-IC-06 · Disease claim in blog / SEO content CV-IC-07 · Disease claim in email flows

All 98 standards and the 98 in force · Check a listing against them free