CV-IC-05 · standards v1.4.1
Binary and checkable: the disclosure is on the page or it is not.
“disclosure of material connections between endorser and advertiser”
Source checked 2026-08-18.
A fact about the page. Either the words are there or they are not, either the disclaimer is present or it is not, either the register shows a record or it does not. Anyone can check this without professional judgement.
Claims Verified, standard CV-IC-05 "Undisclosed material connection", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-IC-05/
Or put it in your own policy
Marketing copy must not use "Undisclosed material connection" or equivalent wording. See Claims Verified standard CV-IC-05 (standards v1.4.1): https://claimsverified.org/standards/CV-IC-05/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
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