CV-LC-01 · standards v1.4.1
The rule is the brand's own filing, so the comparison is binary. Whether a PARAPHRASE exceeds the approved wording is still a judgement, which is why this is a governing test and not a page fact. Always publish the NPN with the finding.
Natural Health Products Regulations, SOR/2003-196, s.14(1)(h)
“the licence itself sets out the recommended use or purpose that is AUTHORIZED for the product; this is the text the LNHPD publishes and the text marketing is measured against”
Source checked 2026-08-18.
Amazon.ca Seller Central, Natural health products
“claims must comply with the product's market authorization, and off-label use beyond the Health Canada authorized indications is prohibited”
Source checked 2026-08-18.
Competition Act, R.S.C. 1985 c. C-34, s.74.01(1)(b)
“performance claims not based on an adequate and proper test, the proof of which lies on the person making the representation; the test must precede the claim”
Source checked 2026-08-18.
An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.
Claims Verified, standard CV-LC-01 "Claim exceeds the licensed use or purpose (Canada)", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-LC-01/
Or put it in your own policy
Marketing copy must not use "Claim exceeds the licensed use or purpose (Canada)" or equivalent wording. See Claims Verified standard CV-LC-01 (standards v1.4.1): https://claimsverified.org/standards/CV-LC-01/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
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