CV-PR-05 · standards

“Review or testimonial that cannot be shown to come from a real customer”

High Processor policy 1 of 98 standards

Authenticity is not visible from the page. The finding is the absence of a traceable record, never an accusation that a review is fake.

How often we find it

Found on 8 of the 1,524 best-selling listings we have ruled, 8 times in total. That is 8 live product pages carrying this wording today.

What this standard rests on

FTC · US · regulation

16 CFR 465.2

“fake or false consumer reviews and testimonials”

Source checked 2026-09-13.

FTC · US · regulation

16 CFR 255.1

“advertisers are liable for claims made through endorsements, including claims they could not make directly”

Source checked 2026-08-18.

Stripe · platform · processor policy

Stripe Prohibited and Restricted Businesses

“Prohibited Businesses: nutraceuticals and pseudo-pharmaceuticals; unfair, deceptive or abusive acts or practices”

Source checked 2026-09-13.

What kind of finding this is

An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.

Cite this standard

Claims Verified, standard CV-PR-05 "Review or testimonial that cannot be shown to come from a real customer", standards v1.3.1, retrieved 16 September 2026, https://claimsverified.org/standards/CV-PR-05/

Or put it in your own policy

Marketing copy must not use "Review or testimonial that cannot be shown to come from a real customer" or equivalent wording. See Claims Verified standard CV-PR-05 (standards v1.3.1): https://claimsverified.org/standards/CV-PR-05/

Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.

All 98 standards and the 98 in force · Check a listing against them free