CV-DV-10 · standards
A supplement presented as a stand-in for a drug is the pseudo-pharmaceutical Stripe names. FDA is still the more serious rule; Stripe is who acts on the money.
Found on 15 of the 1,524 best-selling listings we have ruled, 15 times in total. That is 15 live product pages carrying this wording today.
FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
“definition of 'drug': articles intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease”
Source checked 2026-08-18.
“the criteria by which FDA determines that a statement is a disease claim rather than a structure/function claim”
Source checked 2026-08-18.
Food and Drugs Act, R.S.C. 1985 c. F-27, s.3 and Schedule A
“restriction on advertising a product to the general public as a treatment, preventative or cure for a Schedule A disease”
Source checked 2026-08-18.
Stripe Prohibited and Restricted Businesses
“Prohibited Businesses: nutraceuticals and pseudo-pharmaceuticals; unfair, deceptive or abusive acts or practices”
Source checked 2026-09-13.
An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.
Claims Verified, standard CV-DV-10 "alternative to [prescription drug]", standards v1.3.1, retrieved 16 September 2026, https://claimsverified.org/standards/CV-DV-10/
Or put it in your own policy
Marketing copy must not use "alternative to [prescription drug]" or equivalent wording. See Claims Verified standard CV-DV-10 (standards v1.3.1): https://claimsverified.org/standards/CV-DV-10/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
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