CV-SB-01 · standards v1.4.1
Found on 171 of the 2,243 best-selling listings we have ruled, 189 times in total. That is 171 live product pages carrying this wording today.
FTC Act s.5(a), 15 U.S.C. 45(a)
“unfair or deceptive acts or practices in or affecting commerce”
Source checked 2026-08-18.
FTC Health Products Compliance Guidance (December 2022)
“health-benefit claims generally require randomised, controlled human clinical testing; this is the document Walmart's substantiation checklist is asking about”
Source checked 2026-08-18.
“advertisers are liable for claims made through endorsements, including claims they could not make directly”
Source checked 2026-08-18.
Walmart Standards for Suppliers, Label and Market Products Accurately
“suppliers must support any claim they make with adequate substantiation”
Source checked 2026-08-18.
Canadian Code of Advertising Standards, clause 1(e)
“claims must be supported by competent and reliable evidence, disclosed to Ad Standards on request”
Source checked 2026-08-18.
Not a ruling. The claim may be permissible in this form, but only if the brand holds evidence meeting the cited standard. We do not hold or evaluate that evidence. Answer it in column (b).
Claims Verified, standard CV-SB-01 "#1 doctor recommended", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-SB-01/
Or put it in your own policy
Marketing copy must not use "#1 doctor recommended" or equivalent wording. See Claims Verified standard CV-SB-01 (standards v1.4.1): https://claimsverified.org/standards/CV-SB-01/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
All 109 standards and the 109 in force · Check a listing against them free
The independent standard for supplement and telehealth claims. Our AI rules a brand’s public supplement claims against 109 published standards. Each failing line is rewritten to the rules. A licensed pharmacist signs every Claims Review Report.