Answer
Amazon’s dietary supplements policy says listings must not make disease claims, call a product “FDA approved”, compare it to a prescription drug, put disease names in keywords, state ingredient weights that differ from the Supplement Facts panel, or claim Non-GMO without documents. Of the 2,243 listings we have ruled, 832 carry wording our standards read as a disease claim or a drug-like claim, and 587 give a weight our standards flag for having no serving size.
Each quotation is from Amazon’s dietary supplements policy in Seller Central, in the list of things listing attributes and images must not do, as we stored it on 30 September 2026. Amazon’s page does not say when each line took effect, so this page gives no start date. Our copy is from that date, so read the live page before you act.
| Amazon says a listing must not | Listings we ruled that carry it | What to change, from our standards |
|---|---|---|
“Make disease claims or implied disease claims, unless the FDA approved the statement. Disease claims include claims to diagnose, cure, reduce, treat, or prevent a disease in humans”Amazon, stored 30 September 2026 | 832 | Remove disease terms from title, bullets, A+ content, and backend keywords. The standard |
“Claim "FDA approved" unless the product has official FDA approval.”Amazon, stored 30 September 2026 | 3 | Remove. If the facility is registered: 'manufactured in an FDA-registered facility'. The standard |
“State that the products have the same effects as controlled substances or prescription drugs, are alternatives to prescription drugs, or are just as effective as a prescription drug.”Amazon, stored 30 September 2026 | 73 | Remove the drug reference. Naming an endogenous hormone the product is said to support is a different claim and needs its own substantiation, not a rename. The standard |
“State that the products produce an effect like that of an anabolic steroid, such as "Legal Steroids"”Amazon, stored 30 September 2026 | 18 | Remove the comparison. Describe what the ingredient supports at the dose used. The standard |
“Include disease names in the keywords”Amazon, stored 30 September 2026 | 1 | Strip disease terms from all hidden fields. The standard |
“Contain extract or ingredient weight claims that do not match the amounts shown in the “Supplement Facts” panel”Amazon, stored 30 September 2026 | 83 | Reconcile every number in the title, bullets, description and images against the panel. Mathematically equivalent units are permitted; different amounts are not. The standard |
“Converting actual extract amounts into inflated raw material weights”Amazon, stored 30 September 2026 | 27 | Lead with the actual extract amount as it appears in the Supplement Facts panel. Give the herb equivalent second, labelled as an equivalence, with the ratio shown. The standard |
“Presenting ingredient weights without specifying the ingredient name”Amazon, stored 30 September 2026 | 58 | Name the ingredient the weight belongs to, exactly as the panel names it. The standard |
“Presenting weights without specifying the portion size, such as per serving, per tablet, or per bottle”Amazon, stored 30 September 2026 | 587 | Attach the portion to every weight: per serving, per capsule, per tablet or per bottle, matching the panel's serving size. The standard |
“Include "Non-genetically modified organism (GMO)" claims without providing documentation…”Amazon, stored 30 September 2026 | 1,032 These make a Non-GMO claim. We cannot see whether the seller gave Amazon documents. | Hold one of the three accepted documents before the claim runs, or remove the claim. The standard |
“Include direct product labeling that states supplements are a "tester," "not for retail sale," or "not intended for resale"”Amazon, stored 30 September 2026 | 1 | Do not list sample or promotional stock. This is a sourcing fix, not a copy fix. The standard |
Counts are listings among the 2,243 we ruled whose wording our standards flag under the matching standard; the disease row counts every disease-claim standard, listed on its own page. We read what shoppers see. Backend keywords are hidden, so that count says little about how common the problem is. On listings that break the policy, Amazon’s page says: “We reserve the right to take any further actions in accordance with the Amazon Services Business Solutions Agreement, including, but not limited to, removing the relevant product listings.”
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