CV-FR-10 · standards
Added in v1.4.0 (28 Sep 2026). Not a finding when the claim names the certifier (Non-GMO Project, NSF, USP, Star-K, OU, Informed Sport and the like); a bare word such as 'Kosher' or 'vegan' with no certifier is.
Found on 74 of the 2,243 best-selling listings we have ruled, 74 times in total. That is 74 live product pages carrying this wording today.
15 U.S.C. 1054 (certification marks)
“Certification marks belong to the bodies that control their use. Showing a seal the product has not earned misstates a third-party verificat”
Source checked 2026-09-28.
Not a ruling. The claim may be permissible in this form, but only if the brand holds evidence meeting the cited standard. We do not hold or evaluate that evidence. Answer it in column (b).
Claims Verified, standard CV-FR-10 "Certification seal shown without the certification (Vegan, Kosher, Halal, Non-GMO Project, NSF, USP)", standards v1.4.1, retrieved 05 October 2026, https://claimsverified.org/standards/CV-FR-10/
Or put it in your own policy
Marketing copy must not use "Certification seal shown without the certification (Vegan, Kosher, Halal, Non-GMO Project, NSF, USP)" or equivalent wording. See Claims Verified standard CV-FR-10 (standards v1.4.1): https://claimsverified.org/standards/CV-FR-10/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
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