Claims Verified · Category scorecardScanned 14-27 Sep 2026 · rulings on v1.4.1 · 109 standards
Cognitive supplements
The top-selling Amazon US listings in this category, every phrase ruled against the published standards. Scanned 14-27 Sep 2026 on the 98 standards then in force (v1.3.1). The 11 added on 28 Sep 2026 were applied to every listing that day, so the rulings stand on v1.4.1, all 109 standards.
78%
fail outright: 146 of 187 listings ruled
Fail = at least one Critical or High finding. Listings needing only Medium or Low fixes are not counted as failing. 29% of brands here carry a Critical finding. Critical includes the claims Amazon’s supplement policy prohibits, such as disease claims, which Amazon can act on.
Every category, same ruling basis
Category
Fail
Critical brandsCritical
Cognitive
78%
29%
All eight categories
1,700 of 2,243 distinct listings
76%
42%
Source: claimsverified.org/research/scorecard/cognitive/ · methodology and all 109 current standards at claimsverified.org/standards/
Category columns count per-category rulings; 100 listings sell into two categories and are ruled in both. The all-category row counts distinct listings on the standards in force at each scan.
No brand is named on public pages. Data as of 27 Sep 2026 · free single-listing check at claimsverified.org/check/
Category columns count per-category rulings; 100 listings sell into two categories and are ruled in both. The all-category row counts distinct listings on the standards in force at each scan.
No brand is named on public pages. Data as of 27 Sep 2026 · free single-listing check at claimsverified.org/check/
This card is free to share with attribution. The screenshot carries its own source line. The full cross-category analysis is in the State of Claims report, and any single listing can be checked free.