PRESS AND DATA

The numbers are the story, and they are free to cite.

Claims Verified rules the marketing claims of top-selling supplement listings against published FDA, FTC, Amazon and Meta standards. Every figure below is recomputed from the scan databases before each publication and can be reproduced from the public methodology. Reproduce any of it with attribution to Claims Verified.

THE CITABLE FIGURES · DATA AS OF 09 SEP 2026
1,535top-selling Amazon US supplement listings ruled, across seven categories and two scan cycles
57%fail outright: at least one finding rated Critical or High (880 of 1,535 listings)
595distinct brands ruled; 20% of them carry at least one Critical finding
129,000+phrase checks, each listing ruled on every standard in force at its scan
92standards in force today, each drawn from a published FDA, FTC, Health Canada, Amazon or Meta rule, listed in full on the standards page
THE ASSETS
HOUSE RULES FOR REUSE

Attribute figures to Claims Verified and state the data date. We publish aggregates and never name a failing brand, and we ask reusers to do the same. Rankings are within-category only. A figure spanning both scan cycles reflects the standards in force at each scan; the corrections page records any figure we have had to restate.

IMAGES, FREE TO PUBLISH

Each category scorecard is a self-contained image: the fail rate, the scan window, the standards version and the source line all sit inside the frame, so a screenshot carries its own attribution. Right-click any card, or ask us for a higher-resolution file.

CONTACT

Data questions, interview requests, or a cut of the dataset for a story: audit@claimsverified.org. Every verdict behind these figures is signed by a licensed pharmacist.

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