Claims review · Launch Clean / Listing Clean · Delivered
Demo brand
Signed · ready to publish · latest scan Nov 2, 2026
Signed · ready to publish
Found in your copy
186 Critical
6 Critical · 8 High · 4 Medium
Pieces ruled
314 can pull a listing
4 polish
AI answers
1 / 51 flagged
5 assistants asked as a shopper would · in the audit when available
Sample data.
Since you last lookedSample visit, 28 Oct
Your copy, ruled
Every listing, label or draft you sent, ruled against the 109 standards. Fix what is marked. Every rewording the review drafts goes into Claim memory, to reuse across listings and ads. A claim fixed as a draft costs a text edit.
14Can pull a listing or ad
4Polish
3Pieces ruled
other/draft_amazon_listing.txt
5 Critical5 High2 Medium
Critical
“Natural Sleep Aid for Insomnia Relief”
Names insomnia, a recognised sleep disorder, and claims relief.
→ “Supports restful sleep”
Critical
“Insomnia Relief”
A disease term in the Amazon title can trigger automated suppression.
→ Remove disease terms from title, bullets, A+ content, and backend keywords.
Critical
“cures restless nights”
'Cures' is an explicit disease verb. It can get the product treated as an unapproved drug.
→ Remove.
Critical
“Reduces anxiety and stress hormones”
Anxiety is a recognised disease. Naming it creates a drug claim.
→ “Promotes a sense of calm”
Critical
“zero side effects”
Unsubstantiable safety absolute.
→ Remove the claim.
High
“Fall asleep in 15 minutes”
Time-to-result claim requires finished-product trial data.
→ Remove unless a trial supports the exact timeframe.
High
“clinically proven herbal blend”
'Proven' is an absolute the FTC does not accept without finished-product evidence.
→ “Formulated with clinically studied ingredients”
High
“Doctor recommended”
Requires a defensible survey that is almost never held.
→ Remove unless a documented survey exists.
High
“FDA registered facility”
Needs precise facility framing. As written it implies regulatory endorsement.
→ “Manufactured in an FDA-registered facility”
High
“Bullet 3: 100% natural, zero side effects, non-habit forming”
Structure/function claims appear without the required FDA disclaimer.
→ Add: 'This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.'
Medium
“100% natural”
'Natural' is challengeable by FTC where processing is involved.
→ Name the actual attribute: 'no artificial colors or sweeteners'.
Medium
“non-habit forming”
Safety claim requiring documented evidence.
→ Remove unless documented.
ads/draft_first_ads.txt
1 Critical3 High2 Medium
Critical
“Struggling with insomnia?”
Names insomnia, a recognized sleep disorder, as the product's target.
→ “Supports restful sleep”
High
“Struggling with insomnia?”
Meta prohibits ad copy implying knowledge of a user's personal health status.
→ “Formulated to support restful sleep.”
High
“just pay shipping”
Presents a paid enrollment as free without disclosing recurring charge terms.
→ “$4.95 shipping today. Your first full bottle ships in 30 days at $59, and every 30 days after, until you cancel.”
High
“Try Demo brand free - just pay shipping!”
Trial offer with no disclosure of price, frequency, or cancellation terms.
→ “Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.”
Medium
“The sleep secret doctors won't tell you.”
Sensational health framing on Stripe's outrageous-claims prohibited list.
→ “Supports restful sleep.”
Medium
“Limited stock - only 12 left!”
Stock scarcity alert that is likely not true in real time is deceptive and prohibited.
→ Remove untrue stock alerts.
label/draft_label.txt
Nothing to change
Your claims agent
It never approves, signs or certifies an answer, and it never edits a listing. An answer is an AI draft until the pharmacist signs it.
Paste a line you want to publish. It is ruled against the same 109 standards as your audit, with the rule cited, and failing lines come back with allowed wording, checked again. Answers usually arrive within a few minutes. Send any answer to the pharmacist and it comes back signed, reworded or declined with a reason.
Answers come from AI software. The pharmacist does not review an answer unless you ask for that in your file.
Done on your file, by stage
Each entry says which stage did it and when. Nothing here was published or changed on your listing, page, ad or store.
Ruling · automation
Rules each line of the text that was read against the published standards, quoting the line and citing the rule.
- Ruling · 2 Nov, 19:19Ruled: 18 findings Open Your copy, ruled →
- Ruling · 2 Nov, 19:19Label and licence checks updated Open Label and licence checks →
Licensed pharmacist · a person
Reviews the findings and signs the file. Only the pharmacist signs.
- Licensed pharmacist · 3 Nov, 19:19Signed report delivered Open Signed report →
- Licensed pharmacist · 3 Nov, 19:197 signed lines saved to Claim memory Open Claim memory →
This file, oldest first
You asked · Nov 5, 13:19 · answered Nov 5, 13:21
AllowedAI draft, not yet signed“Our ashwagandha gummies support restful sleep”
Line foundNo line flagged
Rule and sourceNo rule raised
Allowed wordingYour line as written
PharmacistNot yet signed
Allowed
No findings · 109 standards
Keep the FDA disclaimer wherever this runs as a structure/function claim.
This answer comes from AI software. The pharmacist does not review it unless you ask for that in your file.
Your claims agent · unsigned
You asked · Nov 5, 16:19 · answered Nov 5, 16:21
Needs changesPharmacist-reviewed“Can we say our formula balances cortisol and reduces anxiety?”
Line foundtreats anxiety / for anxiety; balances hormones
Rule and sourceCV-NC-01, CV-ID-0821 CFR 101.93(g)
Allowed wording3 options, each checked again
PharmacistSigned Nov 5
Critical
treats anxiety / for anxiety · CV-NC-01
Anxiety is a named condition. Claiming to reduce it is a disease claim.
Rule source: 21 CFR 101.93(g) · FDCA s.201(g)(1)(B)
High
balances hormones · CV-ID-08
"Balance" implies correcting a pathological imbalance.
Rule source: 21 CFR 101.93(g)
Three options, up to the strongest the standard allows, each checked again
Safest
Helps the body adapt to occasional stress.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · Checked again: no findings
Balanced
Promotes a sense of calm and helps the body adapt to occasional stress.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · Checked again: no findings
Strongest allowed: the furthest this claim can go and still pass
Supports healthy cortisol levels already within the normal range and promotes a sense of calm.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · Checked again: no findings
Keeps: cortisol
This answer came from AI software and was then reviewed by the pharmacist.
Signed by the licensed pharmacist · Nov 5Reviewer note: Use the safest option on the label.
Findings and fixes
18 findings from the scan on Nov 2, 2026, ruled against standards v1.4.1.
Criticalads/draft_first_ads.txt · CV-NC-12
“Struggling with insomnia?”
→ “Supports restful sleep”
Names insomnia, a recognized sleep disorder, as the product's target. Can lead to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-NC-12
“Natural Sleep Aid for Insomnia Relief”
→ “Supports restful sleep”
Keeps: sleep
Names insomnia, a recognised sleep disorder, and claims relief. Can lead to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-PP-08
“Insomnia Relief”
→ Remove disease terms from title, bullets, A+ content, and backend keywords.
A disease term in the Amazon title can trigger automated suppression. Can lead to: FDA: a warning letter treating it as a drug claim, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-DV-01
“cures restless nights”
→ Remove.
'Cures' is an explicit disease verb. It can get the product treated as an unapproved drug. Can lead to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-NC-01
“Reduces anxiety and stress hormones”
→ “Promotes a sense of calm”
Anxiety is a recognised disease. Naming it creates a drug claim. Can lead to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-FR-07
“zero side effects”
→ Remove the claim.
Unsubstantiable safety absolute. Can lead to: FTC: a demand for the evidence behind a safety claim.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Highads/draft_first_ads.txt · CV-PP-01
“Struggling with insomnia?”
→ “Formulated to support restful sleep.”
Meta prohibits ad copy implying knowledge of a user's personal health status. Can lead to: Meta: ad rejection.
Rule source: Meta Advertising Standards
Highads/draft_first_ads.txt · CV-PR-02
“just pay shipping”
→ “$4.95 shipping today. Your first full bottle ships in 30 days at $59, and every 30 days after, until you cancel.”
Keeps: shipping
Presents a paid enrollment as free without disclosing recurring charge terms. Can lead to: FTC: action under ROSCA, the negative-option law, Payment processor: an account review.
Highads/draft_first_ads.txt · CV-PR-01
“Try Demo brand free - just pay shipping!”
→ “Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.”
Trial offer with no disclosure of price, frequency, or cancellation terms. Can lead to: FTC: action under ROSCA, the negative-option law, Payment processor: an account review.
Highother/draft_amazon_listing.txt · CV-SB-03
“Fall asleep in 15 minutes”
→ Remove unless a trial supports the exact timeframe.
Time-to-result claim requires finished-product trial data. Can lead to: FTC: a demand for the substantiation, Competition Bureau: a misleading-advertising complaint, Ad Standards Canada: a complaint, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Highother/draft_amazon_listing.txt · CV-FR-04
“clinically proven herbal blend”
→ “Formulated with clinically studied ingredients”
'Proven' is an absolute the FTC does not accept without finished-product evidence. Can lead to: FTC: a demand for the substantiation, Competition Bureau: a misleading-advertising complaint, Ad Standards Canada: a complaint, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Highother/draft_amazon_listing.txt · CV-SB-01
“Doctor recommended”
→ Remove unless a documented survey exists.
Requires a defensible survey that is almost never held. Can lead to: FTC: a demand for the substantiation, Ad Standards Canada: a complaint, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Highother/draft_amazon_listing.txt · CV-FR-03
“FDA registered facility”
→ “Manufactured in an FDA-registered facility”
Keeps: fda, registered, facility
Needs precise facility framing. As written it implies regulatory endorsement. Can lead to: FDA: a misbranding charge for implying FDA approval, FTC: a demand for the substantiation.
Rule source: FDCA s.415, 21 U.S.C. 350d
Highother/draft_amazon_listing.txt · CV-ST-01
“Bullet 3: 100% natural, zero side effects, non-habit forming”
→ Add: 'This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.'
Structure/function claims appear without the required FDA disclaimer. Can lead to: FDA: a misbranding charge for the missing disclaimer.
Rule source: FDCA s.403(r)(6), 21 U.S.C. 343(r)(6)
Mediumads/draft_first_ads.txt · CV-PR-04
“The sleep secret doctors won't tell you.”
→ “Supports restful sleep.”
Keeps: sleep
Sensational health framing on Stripe's outrageous-claims prohibited list. Can lead to: FTC: a demand for the substantiation, Payment processor: an account review.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Mediumads/draft_first_ads.txt · CV-PR-06
“Limited stock - only 12 left!”
→ Remove untrue stock alerts.
Stock scarcity alert that is likely not true in real time is deceptive and prohibited. Can lead to: FTC: a finding of deceptive urgency, Payment processor: an account review.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Mediumother/draft_amazon_listing.txt · CV-SB-09
“100% natural”
→ Name the actual attribute: 'no artificial colors or sweeteners'.
'Natural' is challengeable by FTC where processing is involved. Can lead to: FTC: a demand for the substantiation.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Mediumother/draft_amazon_listing.txt · CV-SB-11
“non-habit forming”
→ Remove unless documented.
Safety claim requiring documented evidence. Can lead to: FTC: a demand for the evidence behind a safety claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Signed claims review
Your signed appeal file. Hand it to Amazon, a processor, an ad reviewer or a buyer the day they ask.
Signed claims reviewCurrent
client_report_demo_brand_pre_launch.pdf · signed Nov 3, 2026
Open the sample →
What the report records
| Enforcement on record. None found in our feeds as of 5 November 2026. A limit of our feeds, not a clean record. |
| Evidence index. A document named for 3 of 18 findings. Recorded, not judged. |
| Change log. Each change, its date and a dated capture of the page are recorded when you tell us the changes are live. |
| Processor summary. The report's last page: counts by severity, the fixes, trial and cancellation wording, policy pages read and the signer. |
Finished copy
Your listing with every flagged line replaced by the strongest wording the standard allows, each one checked again with no finding. Every other line is kept exactly as you wrote it. Copy each field straight into Seller Central.
4Lines replaced, checked again
36/43Search words kept in title and bullets
8Drafting needed
TitleFinished82/200 characters
Demo brand Natural Sleep Aid for Insomnia Relief, Magnesium, Chamomile and Lemon Balm, 60 Capsules
Demo brand Natural Sleep Support, Magnesium, Chamomile and Lemon Balm, 60 Capsules
Bullet 1Drafting needed85/500 characters
WIND DOWN: Reduces anxiety and stress hormones so you can switch off, and cures restless nights.
WIND DOWN: Promotes a sense of calm so you can switch off, and cures restless nights.
Bullet 2Drafting needed75/500 characters
FAST: Fall asleep in 15 minutes with our clinically proven herbal blend.
FAST: Fall asleep in 15 minutes with our carefully formulated herbal blend.
Bullet 3Drafting needed50/500 characters
100% natural, zero side effects, non-habit forming
Bullet 4Drafting needed67/500 characters
TRUSTED: Doctor recommended and made in an FDA registered facility.
TRUSTED: Doctor recommended and made in an FDA-registered facility.
Bullet 5Drafting needed68/500 characters
EVERY NIGHT: Insomnia Relief in two capsules, 30 minutes before bed.
DescriptionKept as written65/2000 characters
Magnesium glycinate, chamomile and lemon balm in a vegan capsule.
Still flagged
“cures restless nights”
Bullet 1 · Critical · A step to take, not wording. The step is under the finding in Findings and fixes.
“zero side effects”
Bullet 3 · Critical · A step to take, not wording. The step is under the finding in Findings and fixes.
“Insomnia Relief”
Bullet 5 · Critical · A step to take, not wording. The step is under the finding in Findings and fixes.
“100% natural, zero side effects, non-habit forming”
Bullet 3 · High · A step to take, not wording. The step is under the finding in Findings and fixes.
“Fall asleep in 15 minutes”
Bullet 2 · High · A step to take, not wording. The step is under the finding in Findings and fixes.
“Doctor recommended”
Bullet 4 · High · A step to take, not wording. The step is under the finding in Findings and fixes.
“non-habit forming”
Bullet 3 · Medium · A step to take, not wording. The step is under the finding in Findings and fixes.
“100% natural”
Bullet 3 · Medium · A step to take, not wording. The step is under the finding in Findings and fixes.
Claim memory
Every line a pharmacist has signed for Demo brand: wording that already passed review, kept here to reuse across your listings and ads. The next ad, variant or marketplace can start from a line that passed.
Copy any line. Structure/function lines carry the FDA disclaimer wherever they run.
Supports restful sleep
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Promotes a sense of calm
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Formulated to support restful sleep.
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
$4.95 shipping today. Your first full bottle ships in 30 days at $59, and every 30 days after, until you cancel.
Ads · Website · Checkout, beside the offer
Signed
Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.
Ads · Website · Checkout, beside the offer
Signed
Formulated with clinically studied ingredients
Listing · Label · Website · Ads · Email
Signed
Manufactured in an FDA-registered facility
Listing · Label · Website · Ads · Email
Signed
AI answers
Included in the audit when available. What 5 assistants tell a shopper who asks about Demo brand: ChatGPT, Claude, Gemini, Perplexity, Grok. Amazon says Alexa for Shopping (formerly Rufus) answers from listing details, reviews and Q&A, so the wording in Finished copy is what it has to read.
HighFixed
“ChatGPT: "It is known to boost immunity and help fight off colds."”
Repeated a cold claim your audit removed, drawn from an old product page that was still live. The page was taken down and ChatGPT re-tested on Nov 2.
→ Now: “It is marketed as supporting healthy immune function.”
MediumFlagged
“Perplexity: "Reviewers say it is clinically proven."”
Drawn from a customer review, not your copy. It is not a claim you made, so it is flagged for you to watch rather than fixed.
Category rank
Add your Amazon listing to see your rank.
Label and licence checks
We check your listing against your own label on file with the NIH, rule the claims printed on it, and for Canadian products compare your copy with what your Health Canada licence allows. For a Canadian launch, the licence states the claims the product may make, so copy that matches it starts from wording the licence already allows.
US label check: your label draft was ruled with your copy (no findings). It is matched against the NIH record once the product is on file.
Canada licence check: not run. The product is not licensed in Canada.
Not runBilling
No payments yet. Your file opened .
Next: a payment shows here the day it clears.
Change history
Every step on your file, dated. Every ruling in it carries the standards version it was made under.
Nov 5PharmacistAnswer signed by the pharmacist
Nov 5YouAsked about: “Can we say our formula balances cortisol…”
Nov 5YouAsked about: “Our ashwagandha gummies support restful sleep”
Nov 3PharmacistClaims review signed
Nov 2EngineCopy ruled: ad copy, label, Amazon listing
Nov 2YouUploaded draft_amazon_listing.txt, draft_label.txt, draft_first_ads.txt
Nov 1YouFile opened