Your copy, ruled
Every listing, label or draft you sent, ruled against the 98 standards. Fix what is marked and the approved wording is collected under Approved claims.
14Must change
4Should change
3Pieces ruled
other/draft_amazon_listing.txt
5 Critical5 High2 Medium
Critical
“Natural Sleep Aid for Insomnia Relief”
Names insomnia, a recognised sleep disorder, and claims relief.
→ “Supports restful sleep”
Critical
“Insomnia Relief”
Disease term in the Amazon title triggers automated suppression.
→ Remove disease terms from title, bullets, A+ content, and backend keywords.
Critical
“cures restless nights”
'Cures' is an explicit disease verb reclassifying the product as an unapproved drug.
→ Remove.
Critical
“Reduces anxiety and stress hormones”
Anxiety is a recognised disease; naming it creates a drug claim.
→ “Promotes a sense of calm”
Critical
“zero side effects”
Unsubstantiable safety absolute.
→ Remove. 'Consult your healthcare provider before use.'
High
“Fall asleep in 15 minutes”
Time-to-result claim requires finished-product trial data.
→ Remove unless a trial supports the exact timeframe.
High
“clinically proven herbal blend”
'Proven' is an absolute FTC will not accept absent finished-product evidence.
→ “Formulated with clinically studied ingredients”
High
“Doctor recommended”
Requires a defensible survey that is almost never held.
→ Remove unless a documented survey exists.
High
“FDA registered facility”
Needs precise facility framing; as written it implies regulatory endorsement.
→ “Manufactured in an FDA-registered facility”
High
“Bullet 3: 100% natural, zero side effects, non-habit forming”
Structure/function claims appear without the required FDA disclaimer.
→ Add: 'This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.'
Medium
“100% natural”
'Natural' is challengeable by FTC where processing is involved.
→ Name the actual attribute: 'no artificial colors or sweeteners'.
Medium
“non-habit forming”
Safety claim requiring documented evidence.
→ Remove unless documented.
ads/draft_first_ads.txt
1 Critical3 High2 Medium
Critical
“Struggling with insomnia?”
Names insomnia, a recognized sleep disorder, as the product's target.
→ “Supports restful sleep”
High
“Struggling with insomnia?”
Meta prohibits ad copy implying knowledge of a user's personal health status.
→ “Formulated to support restful sleep.”
High
“just pay shipping”
Presents a paid enrollment as free without disclosing recurring charge terms.
→ “"$4.95 shipping today; your first full bottle ships in 30 days at $59, and every 30 days after, until you cancel."”
High
“Try Demo brand free - just pay shipping!”
Trial offer with no disclosure of price, frequency, or cancellation terms.
→ “Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.”
Medium
“The sleep secret doctors won't tell you.”
Sensational health framing on Stripe's outrageous-claims prohibited list.
→ “Supports restful sleep.”
Medium
“Limited stock - only 12 left!”
Stock scarcity alert that is likely not true in real time is deceptive and prohibited.
→ Remove untrue stock alerts.
label/draft_label.txt
Nothing to change
Ask about a claim
Paste a line you want to publish, or ask a question about one. It is ruled against the same 98 standards as your audit, and failing lines come back with rewrites that have been checked again. Answers usually arrive within a few minutes.
You asked · Sep 21, 15:33
“Can we say our formula balances cortisol and reduces anxiety?”
Critical
treats anxiety / for anxiety · Rule CV-NC-01
Anxiety is a named condition. Claiming to reduce it is a disease claim.
Rule source: 21 CFR 101.93(g) · FDCA s.201(g)(1)(B)
High
balances hormones · Rule CV-ID-08
"Balance" implies correcting a pathological imbalance.
Rule source: 21 CFR 101.93(g)
Compliant options, each checked again
Safest
Helps the body adapt to occasional stress.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Promotes a sense of calm and helps the body adapt to occasional stress.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Supports healthy cortisol levels already within the normal range and promotes a sense of calm.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Signed by Reviewer of record · Sep 21
Reviewer note: Use the safest option on the label.
You asked · Sep 21, 12:33
“Our ashwagandha gummies support restful sleep”
Allowed
No findings against the 98 standards. Keep the FDA disclaimer wherever this runs as a structure/function claim.
Instant ruling. The pharmacist signs it on request.
Findings and fixes
18 findings from the scan on Sep 18, 2026, ruled against v1.3.
Critical
“Struggling with insomnia?”
Names insomnia, a recognized sleep disorder, as the product's target.
→ “Supports restful sleep”
ads/draft_first_ads.txt
Critical
“Natural Sleep Aid for Insomnia Relief”
Names insomnia, a recognised sleep disorder, and claims relief.
→ “Supports restful sleep”
other/draft_amazon_listing.txt
Critical
“Insomnia Relief”
Disease term in the Amazon title triggers automated suppression.
→ Remove disease terms from title, bullets, A+ content, and backend keywords.
other/draft_amazon_listing.txt
Critical
“cures restless nights”
'Cures' is an explicit disease verb reclassifying the product as an unapproved drug.
→ Remove.
other/draft_amazon_listing.txt
Critical
“Reduces anxiety and stress hormones”
Anxiety is a recognised disease; naming it creates a drug claim.
→ “Promotes a sense of calm”
other/draft_amazon_listing.txt
Critical
“zero side effects”
Unsubstantiable safety absolute.
→ Remove. 'Consult your healthcare provider before use.'
other/draft_amazon_listing.txt
High
“Struggling with insomnia?”
Meta prohibits ad copy implying knowledge of a user's personal health status.
→ “Formulated to support restful sleep.”
ads/draft_first_ads.txt
High
“just pay shipping”
Presents a paid enrollment as free without disclosing recurring charge terms.
→ “"$4.95 shipping today; your first full bottle ships in 30 days at $59, and every 30 days after, until you cancel."”
ads/draft_first_ads.txt
High
“Try Demo brand free - just pay shipping!”
Trial offer with no disclosure of price, frequency, or cancellation terms.
→ “Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.”
ads/draft_first_ads.txt
High
“Fall asleep in 15 minutes”
Time-to-result claim requires finished-product trial data.
→ Remove unless a trial supports the exact timeframe.
other/draft_amazon_listing.txt
High
“clinically proven herbal blend”
'Proven' is an absolute FTC will not accept absent finished-product evidence.
→ “Formulated with clinically studied ingredients”
other/draft_amazon_listing.txt
High
“Doctor recommended”
Requires a defensible survey that is almost never held.
→ Remove unless a documented survey exists.
other/draft_amazon_listing.txt
High
“FDA registered facility”
Needs precise facility framing; as written it implies regulatory endorsement.
→ “Manufactured in an FDA-registered facility”
other/draft_amazon_listing.txt
High
“Bullet 3: 100% natural, zero side effects, non-habit forming”
Structure/function claims appear without the required FDA disclaimer.
→ Add: 'This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.'
other/draft_amazon_listing.txt
Medium
“The sleep secret doctors won't tell you.”
Sensational health framing on Stripe's outrageous-claims prohibited list.
→ “Supports restful sleep.”
ads/draft_first_ads.txt
Medium
“Limited stock - only 12 left!”
Stock scarcity alert that is likely not true in real time is deceptive and prohibited.
→ Remove untrue stock alerts.
ads/draft_first_ads.txt
Medium
“100% natural”
'Natural' is challengeable by FTC where processing is involved.
→ Name the actual attribute: 'no artificial colors or sweeteners'.
other/draft_amazon_listing.txt
Medium
“non-habit forming”
Safety claim requiring documented evidence.
→ Remove unless documented.
other/draft_amazon_listing.txt
Signed claims review
Your signed file, ready to share with anyone who asks.
Signed
client_report_demo_brand_pre_launch.pdf · Sep 19, 2026Open the sample
Approved claims
The compliant rewrites from your audit. Share them with your agency, affiliates and creators.
“Supports restful sleep”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Promotes a sense of calm”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Formulated to support restful sleep.”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“"$4.95 shipping today; your first full bottle ships in 30 days at $59, and every 30 days after, until you cancel."”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Formulated with clinically studied ingredients”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Manufactured in an FDA-registered facility”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
AI answers
Asked as a shopper would: ChatGPT, Claude, Gemini, Perplexity, Grok, Rufus. Assistants draw on your listing, website, reviews and older copy. Keeping your own copy clean removes the claims they repeat.
High
“ChatGPT: "It is known to boost immunity and help fight off colds."”
Repeats an immune-boosting and cold claim your audit removed from the listing. Assistants draw on older copy and reviews. The fix is keeping every public source consistent.
Medium
“Rufus: "Customers say it is clinically proven."”
Drawn from a review, not your listing. Worth flagging. It is not a claim you made.
Category rank
Where each of your listings sits against the best sellers we scanned in its category, on the same standards. 1 is the highest risk.
Add your Amazon listing to see your rank.
Label and licence checks
Amazon’s supplement policy bars listing amounts that don’t match your Supplement Facts panel, and your printed label answers to the same claim rules as your listing. We check your listing against your own label on file with the NIH, rule the claims printed on it, and for Canadian products compare your copy with what your Health Canada licence allows.
US label check: your label draft was ruled with your copy (no findings). It is matched against the NIH record once the product is on file.
Canada licence check: not run. The product is not licensed in Canada.
Change history
Every step on your file, dated.
- Asked about: “Our ashwagandha gummies support restful sleep”Sep 21, 2026 · 18:33
- Pre-launch review signedSep 19, 2026 · 18:33
- Drafts ruled: ad copy, label, Amazon listingSep 18, 2026 · 18:33
- Uploaded draft_amazon_listing.txt, draft_label.txt, draft_first_ads.txtSep 18, 2026 · 18:33
- Engagement openedSep 17, 2026 · 18:33