Portfolio
Every product in scope, ruled on the same 98 standards and ordered by exposure. Open a product for its claims and the fix for each.
3Products reviewed
8Critical across the portfolio
21High
34Claims to remediate
Product A · Amazon listingImmune support, 90 capsules
6 Critical10 High2 Medium
Immune support, 90 capsules
Critical
“fight back against symptoms of seasonal sniffles”
Implies the product fights symptoms of colds, an infectious disease claim.
→ “Supports immune function”
Critical
“help combat symptoms related to common seasonal conditions”
Combating symptoms of seasonal illness is a disease/symptom-relief claim.
→ “Supports healthy immune function”
Critical
“helps give your immune system the extra support it needs to fight back against symptoms”
Symptom-fighting language is drug-claim framing.
→ Remove; use 'supports healthy immune function'
Critical
“keep you protected year round”
Implies prevention of illness, a drug claim.
→ “Supports healthy immune function”
Critical
“Whether you need extra protection at home, school or on the go”
Implies protection from getting sick, a prevention claim.
→ “Supports healthy immune function”
Critical
“features ingredients with powerful natural properties to protect your respiratory system”
Claiming to protect a body system implies prevention of disease.
→ “Supports respiratory health”
High
“Immunity Boost for Adults”
'Boost' implies enhancement of the immune system beyond normal function rather than support.
→ “Supports healthy immune function”
High
“Demo brand immunity boost defense formula”
'Immunity boost' reads as an enhancement claim on the immune system.
→ “Supports healthy immune function”
High
“clean & ultra pure immunity boost”
'Immunity boost' is an immune-booster claim.
→ “Supports healthy immune function”
High
“immunity boost”
'Immunity boost' is an immune-booster claim.
→ “Supports healthy immune function”
High
“Demo brand immunity boost formula”
'Immunity boost' is an immune-booster claim.
→ “Supports healthy immune function”
High
“Demo brand immunity boost capsules”
'Immunity boost' is an immune-booster claim.
→ “Supports healthy immune function”
High
“PURE IMMUNITY BOOSTER FORMULA”
'Immunity booster' claims enhancement of the immune system.
→ “Supports healthy immune function”
High
“our formula works at a cellular level to fortify your immune system”
Fortifying/strengthening the immune system implies action beyond normal support.
→ “Supports healthy immune function”
High
“Our professional grade immune support supplements”
'Professional grade' has no defined meaning and implies drug-equivalent quality.
→ “Third-party tested for purity and potency”
High
“manufactured without gmos”
Non-GMO claims require one of Amazon's three accepted documentation forms.
→ Hold accepted documentation or remove the claim.
Medium
“make all our supplements to exceed expectations set by cGMP (Current Good Manufacturing Practices)”
Unverified cGMP superiority claim without third-party certification documentation.
→ “Manufactured in a cGMP-compliant facility”
Medium
“made in the USA with the finest quality globally sourced ingredients”
Unsubstantiated superiority claim about ingredient quality.
→ Describe the sourcing standard specifically.
Product B · Amazon listingCortisol support, magnesium glycinate
1 Critical5 High3 Medium
Cortisol support, magnesium glycinate
Critical
“Demo Cortisol-Calm Supplement”
Product name implies soothing/lowering cortisol, a physiological correction claim built into the name.
→ Rename to avoid implying a therapeutic effect on cortisol.
High
“cortisol balance and adrenal health”
'Balance' of a hormone implies correcting a pathological imbalance.
→ “Supports healthy hormone levels”
High
“enhances your body’s natural ability to regulate cortisol”
'Regulates' a hormone implies pharmacological control.
→ “Supports healthy hormone levels”
High
“promote cortisol balance and support adrenal health”
Hormone-balance framing implies correcting an abnormal state.
→ “Supports healthy hormone levels”
High
“This formula helps lower cortisol, stabilize mood”
Claiming to lower a measured hormone level and stabilize mood is a pharmacological/disease-adjacent claim.
→ “Helps the body adapt to occasional stress; supports a positive mood”
High
“helps maintain balanced cortisol levels”
Implies correction/normalization of hormone levels.
→ “Helps maintain cortisol levels already within the normal range”
Medium
“making it a superior alternative to traditional cortisol cocktails”
Unsubstantiated superiority comparison.
→ Describe the formulation specifically instead of comparatively.
Medium
“offers a natural, effective alternative to cortisol cocktails”
Comparative effectiveness claim without head-to-head evidence.
→ Describe the formulation specifically instead of comparatively.
Medium
“Magnesium Glycinate 200mg L-Theanine 150mg Ashwagandha 150mg”
Ingredient weights are given without stating per serving or per capsule.
→ Attach the portion to every weight: per serving or per capsule, matching the panel.
Product C · Amazon listingCortisol support for women, 120 capsules
1 Critical6 High
Cortisol support for women, 120 capsules
Critical
“Our adrenal fatigue supplements”
'Adrenal fatigue' names a purported endocrine disease state, making this a disease claim.
→ “Supports healthy adrenal function”
High
“Plant-Based Hormone Balance”
'Hormone Balance' implies correcting a pathological hormonal imbalance.
→ “Supports healthy hormone levels”
High
“Uncover genuine cortisol balance and attain harmony in your body's cortisol levels”
Implies correction of an abnormal cortisol state.
→ “Helps maintain cortisol levels already within the normal range”
High
“natural formula designed to regulate cortisol”
'Regulate' implies pharmacological control of a hormone level.
→ “Supports healthy cortisol levels”
High
“Embrace the immune-boosting might of Vitamin C”
'Immune-boosting' implies enhancement beyond normal immune function.
→ “Supports healthy immune function”
High
“We deliver results!”
Unsubstantiable absolute results promise.
→ Remove.
High
“free from GMOs and artificial additives”
Non-GMO claim requires one of Amazon's three accepted documentation forms.
→ Hold accepted documentation before the claim runs, or remove.
Ask about a claim
Paste a line you want to publish, or ask a question about one. It is ruled against the same 98 standards as your audit, and failing lines come back with rewrites that have been checked again. Answers usually arrive within a few minutes.
You asked · Sep 21, 16:09
“Can we say our formula balances cortisol and reduces anxiety?”
Critical
treats anxiety / for anxiety · Rule CV-NC-01
Anxiety is a named condition. Claiming to reduce it is a disease claim.
Rule source: 21 CFR 101.93(g) · FDCA s.201(g)(1)(B)
High
balances hormones · Rule CV-ID-08
"Balance" implies correcting a pathological imbalance.
Rule source: 21 CFR 101.93(g)
Compliant options, each checked again
Safest
Helps the body adapt to occasional stress.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Promotes a sense of calm and helps the body adapt to occasional stress.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Supports healthy cortisol levels already within the normal range and promotes a sense of calm.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Signed by Reviewer of record · Sep 21
Reviewer note: Use the safest option on the label.
You asked · Sep 21, 13:09
“Our ashwagandha gummies support restful sleep”
Allowed
No findings against the 98 standards. Keep the FDA disclaimer wherever this runs as a structure/function claim.
Instant ruling. The pharmacist signs it on request.
Findings and fixes
34 findings from the scan on Sep 16, 2026, ruled against v1.3.
Critical
“fight back against symptoms of seasonal sniffles”
Implies the product fights symptoms of colds, an infectious disease claim.
→ “Supports immune function”
Product A · Amazon listing
Critical
“help combat symptoms related to common seasonal conditions”
Combating symptoms of seasonal illness is a disease/symptom-relief claim.
→ “Supports healthy immune function”
Product A · Amazon listing
Critical
“helps give your immune system the extra support it needs to fight back against symptoms”
Symptom-fighting language is drug-claim framing.
→ Remove; use 'supports healthy immune function'
Product A · Amazon listing
Critical
“keep you protected year round”
Implies prevention of illness, a drug claim.
→ “Supports healthy immune function”
Product A · Amazon listing
Critical
“Whether you need extra protection at home, school or on the go”
Implies protection from getting sick, a prevention claim.
→ “Supports healthy immune function”
Product A · Amazon listing
Critical
“features ingredients with powerful natural properties to protect your respiratory system”
Claiming to protect a body system implies prevention of disease.
→ “Supports respiratory health”
Product A · Amazon listing
Critical
“Demo Cortisol-Calm Supplement”
Product name implies soothing/lowering cortisol, a physiological correction claim built into the name.
→ Rename to avoid implying a therapeutic effect on cortisol.
Product B · Amazon listing
Critical
“Our adrenal fatigue supplements”
'Adrenal fatigue' names a purported endocrine disease state, making this a disease claim.
→ “Supports healthy adrenal function”
Product C · Amazon listing
High
“Immunity Boost for Adults”
'Boost' implies enhancement of the immune system beyond normal function rather than support.
→ “Supports healthy immune function”
Product A · Amazon listing
High
“Demo brand immunity boost defense formula”
'Immunity boost' reads as an enhancement claim on the immune system.
→ “Supports healthy immune function”
Product A · Amazon listing
High
“clean & ultra pure immunity boost”
'Immunity boost' is an immune-booster claim.
→ “Supports healthy immune function”
Product A · Amazon listing
High
“immunity boost”
'Immunity boost' is an immune-booster claim.
→ “Supports healthy immune function”
Product A · Amazon listing
High
“Demo brand immunity boost formula”
'Immunity boost' is an immune-booster claim.
→ “Supports healthy immune function”
Product A · Amazon listing
High
“Demo brand immunity boost capsules”
'Immunity boost' is an immune-booster claim.
→ “Supports healthy immune function”
Product A · Amazon listing
High
“PURE IMMUNITY BOOSTER FORMULA”
'Immunity booster' claims enhancement of the immune system.
→ “Supports healthy immune function”
Product A · Amazon listing
High
“our formula works at a cellular level to fortify your immune system”
Fortifying/strengthening the immune system implies action beyond normal support.
→ “Supports healthy immune function”
Product A · Amazon listing
High
“Our professional grade immune support supplements”
'Professional grade' has no defined meaning and implies drug-equivalent quality.
→ “Third-party tested for purity and potency”
Product A · Amazon listing
High
“manufactured without gmos”
Non-GMO claims require one of Amazon's three accepted documentation forms.
→ Hold accepted documentation or remove the claim.
Product A · Amazon listing
High
“cortisol balance and adrenal health”
'Balance' of a hormone implies correcting a pathological imbalance.
→ “Supports healthy hormone levels”
Product B · Amazon listing
High
“enhances your body’s natural ability to regulate cortisol”
'Regulates' a hormone implies pharmacological control.
→ “Supports healthy hormone levels”
Product B · Amazon listing
High
“promote cortisol balance and support adrenal health”
Hormone-balance framing implies correcting an abnormal state.
→ “Supports healthy hormone levels”
Product B · Amazon listing
High
“This formula helps lower cortisol, stabilize mood”
Claiming to lower a measured hormone level and stabilize mood is a pharmacological/disease-adjacent claim.
→ “Helps the body adapt to occasional stress; supports a positive mood”
Product B · Amazon listing
High
“helps maintain balanced cortisol levels”
Implies correction/normalization of hormone levels.
→ “Helps maintain cortisol levels already within the normal range”
Product B · Amazon listing
High
“Plant-Based Hormone Balance”
'Hormone Balance' implies correcting a pathological hormonal imbalance.
→ “Supports healthy hormone levels”
Product C · Amazon listing
High
“Uncover genuine cortisol balance and attain harmony in your body's cortisol levels”
Implies correction of an abnormal cortisol state.
→ “Helps maintain cortisol levels already within the normal range”
Product C · Amazon listing
High
“natural formula designed to regulate cortisol”
'Regulate' implies pharmacological control of a hormone level.
→ “Supports healthy cortisol levels”
Product C · Amazon listing
High
“Embrace the immune-boosting might of Vitamin C”
'Immune-boosting' implies enhancement beyond normal immune function.
→ “Supports healthy immune function”
Product C · Amazon listing
High
“We deliver results!”
Unsubstantiable absolute results promise.
→ Remove.
Product C · Amazon listing
High
“free from GMOs and artificial additives”
Non-GMO claim requires one of Amazon's three accepted documentation forms.
→ Hold accepted documentation before the claim runs, or remove.
Product C · Amazon listing
Medium
“make all our supplements to exceed expectations set by cGMP (Current Good Manufacturing Practices)”
Unverified cGMP superiority claim without third-party certification documentation.
→ “Manufactured in a cGMP-compliant facility”
Product A · Amazon listing
Medium
“made in the USA with the finest quality globally sourced ingredients”
Unsubstantiated superiority claim about ingredient quality.
→ Describe the sourcing standard specifically.
Product A · Amazon listing
Medium
“making it a superior alternative to traditional cortisol cocktails”
Unsubstantiated superiority comparison.
→ Describe the formulation specifically instead of comparatively.
Product B · Amazon listing
Medium
“offers a natural, effective alternative to cortisol cocktails”
Comparative effectiveness claim without head-to-head evidence.
→ Describe the formulation specifically instead of comparatively.
Product B · Amazon listing
Medium
“Magnesium Glycinate 200mg L-Theanine 150mg Ashwagandha 150mg”
Ingredient weights are given without stating per serving or per capsule.
→ Attach the portion to every weight: per serving or per capsule, matching the panel.
Product B · Amazon listing
Diligence exhibit
Your signed file, ready to share with anyone who asks.
Signed
client_report_diligence_demo_portfolio.pdf · Sep 18, 2026Open the sample
Approved claims
The compliant rewrites from your audit. Share them with your agency, affiliates and creators.
“Supports immune function”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Supports healthy immune function”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Supports respiratory health”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Supports healthy adrenal function”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Third-party tested for purity and potency”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Supports healthy hormone levels”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Helps the body adapt to occasional stress; supports a positive mood”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Helps maintain cortisol levels already within the normal range”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Supports healthy cortisol levels”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Manufactured in a cGMP-compliant facility”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
AI answers
Asked as a shopper would: ChatGPT, Claude, Gemini, Perplexity, Grok, Rufus. Assistants draw on your listing, website, reviews and older copy. Keeping your own copy clean removes the claims they repeat.
High
“ChatGPT: "It is known to boost immunity and help fight off colds."”
Repeats an immune-boosting and cold claim your audit removed from the listing. Assistants draw on older copy and reviews. The fix is keeping every public source consistent.
Medium
“Rufus: "Customers say it is clinically proven."”
Drawn from a review, not your listing. Worth flagging. It is not a claim you made.
Category rank
Where each of your listings sits against the best sellers we scanned in its category, on the same standards. 1 is the highest risk.
11
of 161 in Immune
Product A · Immune support, 90 capsules · scanned 2026-09-16
20
of 384 in Stress
Product B · Cortisol support, magnesium glycinate · scanned 2026-09-16
28
of 384 in Stress
Product C · Cortisol support for women, 120 capsules · scanned 2026-09-16
Label and licence checks
Amazon’s supplement policy bars listing amounts that don’t match your Supplement Facts panel, and your printed label answers to the same claim rules as your listing. We check your listing against your own label on file with the NIH, rule the claims printed on it, and for Canadian products compare your copy with what your Health Canada licence allows.
Product names: one is a claim in itself (Product B), which means a rename, new packaging and trademark work, the costliest fix in the file.
FDA warning letters: no public letter names the target or its brands.
Change history
Every step on your file, dated.
- Diligence exhibit deliveredSep 18, 2026 · 19:09
- Portfolio scanned: 3 products, every surface in scopeSep 16, 2026 · 19:09
- Scope confirmed: 3 ASINs, site, adsSep 15, 2026 · 19:09
- Engagement openedSep 14, 2026 · 19:09