Ask about a claim
Paste a line you want to publish, or ask a question about one. It is ruled against the same 98 standards as your audit, and failing lines come back with rewrites that have been checked again. Answers usually arrive within a few minutes.
You asked · Sep 21, 16:07
“Can we say our formula balances cortisol and reduces anxiety?”
Critical
treats anxiety / for anxiety · Rule CV-NC-01
Anxiety is a named condition. Claiming to reduce it is a disease claim.
Rule source: 21 CFR 101.93(g) · FDCA s.201(g)(1)(B)
High
balances hormones · Rule CV-ID-08
"Balance" implies correcting a pathological imbalance.
Rule source: 21 CFR 101.93(g)
Compliant options, each checked again
Safest
Helps the body adapt to occasional stress.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Promotes a sense of calm and helps the body adapt to occasional stress.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Supports healthy cortisol levels already within the normal range and promotes a sense of calm.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Signed by Reviewer of record · Sep 21
Reviewer note: Use the safest option on the label.
You asked · Sep 21, 13:07
“Our ashwagandha gummies support restful sleep”
Allowed
No findings against the 98 standards. Keep the FDA disclaimer wherever this runs as a structure/function claim.
Instant ruling. The pharmacist signs it on request.
Findings and fixes
25 findings from the scan on Sep 5, 2026, ruled against v1.3.
Critical
“fight back against symptoms of seasonal sniffles”
References fighting cold-type symptoms, an infectious-disease claim.
→ “Supports immune function”
Amazon listing
Critical
“Echinacea has been used for centuries to help combat symptoms related to common seasonal conditions”
Combating symptoms of seasonal illness is a disease/symptom-relief claim.
→ “Supports immune function”
Amazon listing
Critical
“helps give your immune system the extra support it needs to fight back against symptoms”
Symptom-fighting framing is a drug claim.
→ Remove; use 'Supports healthy immune function'
Amazon listing
Critical
“fights off colds and flu before they start”
Names infectious diseases and claims the product stops them, a disease prevention claim.
Compliant options, each checked again
Safest
Supports immune function.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Supports healthy immune function.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Helps maintain a healthy immune response.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
ads/meta_ads_demo.txt
Critical
“Never get sick this winter”
Implies prevention of illness, a drug claim.
→ “Supports healthy immune function”
ads/meta_ads_demo.txt
High
“Immunity Boost for Adults”
'Immunity Boost' implies enhancement of the immune system beyond normal support, reading as a drug claim.
Compliant options, each checked again
Safest
Supports immune function.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Supports healthy immune function.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Helps maintain a healthy immune response.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Amazon listing
High
“Demo brand immunity boost defense formula”
'Immunity boost' implies enhancement beyond normal immune function.
→ “Supports healthy immune function”
Amazon listing
High
“help strengthen the body’s defenses and keep you protected year round”
Implies protection from illness, an immune-boosting/disease-prevention implication.
→ “Supports healthy immune function”
Amazon listing
High
“Our Immunity Booster contains 17 natural ingredients”
'Immunity Booster' is boost framing prohibited by the rubric.
→ “Supports healthy immune function”
Amazon listing
High
“works at a cellular level to fortify your immune system”
Mechanism/fortification language implies pharmacological action on the immune system.
→ “Supports healthy immune function”
Amazon listing
High
“Stimulates Antioxidant Activity”
'Stimulates' is pharmacological mechanism language.
→ “Supports healthy antioxidant activity”
Amazon listing
High
“manufactured without gmos”
Non-GMO claim requires Amazon-accepted documentation.
→ Hold accepted documentation or remove the claim.
Amazon listing
High
“Our professional grade immune support supplements”
'Professional grade' is an undefined quality-tier term equivalent to pharmaceutical grade.
→ “Third-party tested for purity and potency”
Amazon listing
High
“immune booster”
'Booster' implies enhancement of the immune system beyond normal function.
Compliant options, each checked again
Safest
Supports immune function.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Supports healthy immune function.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Helps maintain a healthy immune response.Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
ads/meta_ads_demo.txt
High
“Clinically proven elderberry”
'Proven' is an unsubstantiable absolute under FTC standards.
→ “Formulated with clinically studied ingredients”
ads/meta_ads_demo.txt
High
“Try it risk-free today!”
Risk-free trial offer without disclosure of material billing terms.
→ State full terms beside the offer, e.g. 'Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.'
ads/meta_ads_demo.txt
High
“Immunity Boost”
'Boost' implies enhancement of the immune system beyond normal function rather than support of it.
→ “Supports healthy immune function”
label/label_immunity_boost.txt
High
“No fillers or GMO's”
Amazon requires specific documentation for a Non-GMO claim.
→ Hold one of the three accepted documents before the claim runs, or remove the claim.
label/label_immunity_boost.txt
High
“No GMOs, soy, gluten, wheat, tree nuts, peanuts, added sugar, preservatives or artificial colorants.”
Non-GMO claim requires accepted documentation.
→ Hold one of the three accepted documents before the claim runs, or remove the claim.
label/label_immunity_boost.txt
Medium
“exceed expectations set by cGMP (Current Good Manufacturing Practices)”
cGMP compliance framing requires documented third-party verification.
→ Manufactured in a cGMP-compliant facility - only if true and documented
Amazon listing
Medium
“made in the USA with the finest quality globally sourced ingredients”
Unsubstantiated superiority claim.
→ Describe the sourcing specifically rather than comparatively.
Amazon listing
Medium
“With 17 all-natural ingredients”
'All-natural' is challengeable where processing is involved.
→ “No artificial colors or sweeteners”
label/label_immunity_boost.txt
Medium
“3rd Party Certified 100% Natural Highest Quality”
'100% Natural' is the same unsubstantiated naturalness absolute.
→ “Third-party tested for purity and potency”
label/label_immunity_boost.txt
Medium
“Best selling brand”
Superiority/sales-rank claim requiring documented evidence.
→ Describe the formulation specifically instead of comparatively.
label/label_immunity_boost.txt
Medium
“GMP Good Manufacturing Practice”
GMP assertion is only usable if a third party certified the facility.
→ Manufactured in a cGMP-compliant facility - only if true and documented.
label/label_immunity_boost.txt
Signed report
Your signed file, ready to share with anyone who asks.
Signed
client_report_demo_brand.pdf · Sep 9, 2026Open the sample
Approved claims
The compliant rewrites from your audit. Share them with your agency, affiliates and creators.
“Supports immune function”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Supports healthy immune function”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Helps maintain a healthy immune response.”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Supports healthy antioxidant activity”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Third-party tested for purity and potency”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“Formulated with clinically studied ingredients”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
“No artificial colors or sweeteners”
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
AI answers
Asked as a shopper would: ChatGPT, Claude, Gemini, Perplexity, Grok, Rufus. Assistants draw on your listing, website, reviews and older copy. Keeping your own copy clean removes the claims they repeat.
High
“ChatGPT: "It is known to boost immunity and help fight off colds."”
Repeats an immune-boosting and cold claim your audit removed from the listing. Assistants draw on older copy and reviews. The fix is keeping every public source consistent.
Medium
“Rufus: "Customers say it is clinically proven."”
Drawn from a review, not your listing. Worth flagging. It is not a claim you made.
Category rank
Where each of your listings sits against the best sellers we scanned in its category, on the same standards. 1 is the highest risk.
11
of 161 in Immune
DEMO-LISTING · Immune support supplement, 90 capsules · scanned 2026-09-05
Label and licence checks
Amazon’s supplement policy bars listing amounts that don’t match your Supplement Facts panel, and your printed label answers to the same claim rules as your listing. We check your listing against your own label on file with the NIH, rule the claims printed on it, and for Canadian products compare your copy with what your Health Canada licence allows.
US label check: matched your label on file with the NIH. Every amount on the listing appears on the Supplement Facts panel.
Canada licence check: not run. No NPN was supplied for this product.
Change history
Every step on your file, dated.
- Answer signed by Reviewer of recordSep 21, 2026 · 19:07
- Asked about: “Can we say our formula balances cortisol…”Sep 20, 2026 · 19:07
- Monitoring re-scan · no new Critical or HighSep 16, 2026 · 19:07
- Rewrites published, re-scan passedSep 12, 2026 · 19:07
- Report signed and deliveredSep 9, 2026 · 19:07
- Audit runSep 5, 2026 · 19:07
- Uploaded label_front.pdfSep 4, 2026 · 19:07
- Engagement openedSep 3, 2026 · 19:07