# CV-SB-04 · “lose [X] lbs”

Source: https://claimsverified.org/standards/CV-SB-04/

Claims Verified standard CV-SB-04: “lose [X] lbs”, Critical. The rule, the authority behind it, and the line to cite it by. Standards version v1.4.1.

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CV-SB-04 · standards v1.4.1

# “lose [X] lbs”

Critical Substantiation 1 of 109 standards

On FTC's Gut Check list, which means FTC treats the claim as false on its face. Evidence does not rescue it, so this one does NOT route to column (b).

## How often we find it

Found on **9** of the 2,243 best-selling listings we have ruled, 10 times in total. That is 9 live product pages carrying this wording today.

## What this standard rests on

**FTC · US · guidance**

[FTC, Gut Check: A Reference Guide for Media on Spotting False Weight Loss Claims](https://www.ftc.gov/business-guidance/resources/gut-check-reference-guide-media-spotting-false-weight-loss-claims)

“weight-loss claims FTC treats as facially false regardless of what evidence is offered”

**FTC · US · statute**

[FTC Act s.5(a), 15 U.S.C. 45(a)](https://www.law.cornell.edu/uscode/text/15/45)

“unfair or deceptive acts or practices in or affecting commerce”

Source checked 2026-08-18.

## What kind of finding this is

An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.

## Cite this standard

Claims Verified, standard CV-SB-04 "lose [X] lbs", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-SB-04/

Or put it in your own policy

Marketing copy must not use "lose [X] lbs" or equivalent wording. See Claims Verified standard CV-SB-04 (standards v1.4.1): https://claimsverified.org/standards/CV-SB-04/

Cite it freely with attribution and the version. The whole register is machine-readable at [/standards/registry.json](https://claimsverified.org/standards/registry.json). Rulings are our published professional opinion, not legal advice.

## Others in Substantiation

[CV-SB-01 · #1 doctor recommended](https://claimsverified.org/standards/CV-SB-01/) [CV-SB-02 · best / most effective / strongest](https://claimsverified.org/standards/CV-SB-02/) [CV-SB-03 · works in [X] days](https://claimsverified.org/standards/CV-SB-03/) [CV-SB-05 · melts fat / burns fat / torches fat](https://claimsverified.org/standards/CV-SB-05/) [CV-SB-06 · appetite suppressant](https://claimsverified.org/standards/CV-SB-06/) [CV-SB-07 · clinical dose (unverified)](https://claimsverified.org/standards/CV-SB-07/) [CV-SB-08 · studies show (uncited)](https://claimsverified.org/standards/CV-SB-08/) [CV-SB-09 · all-natural](https://claimsverified.org/standards/CV-SB-09/)

[All 109 standards and the 109 in force](https://claimsverified.org/standards/)  · [Check a listing against them free](https://claimsverified.org/check/)