# CV-PP-09 · “Disease terms in backend search keywords”

Source: https://claimsverified.org/standards/CV-PP-09/

Claims Verified standard CV-PP-09: “Disease terms in backend search keywords”, High. The rule, the authority behind it, and the line to cite it by. Standards version v1.4.1.

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CV-PP-09 · standards v1.4.1

# “Disease terms in backend search keywords”

High Platform policy 1 of 109 standards

Backend keywords are not visible to the shopper, so the live exposure is the Amazon contract, not consumer deception.

## How often we find it

Found on **1** of the 2,243 best-selling listings we have ruled, 1 time in total. That is 1 live product page carrying this wording today.

## What this standard rests on

**Amazon · platform · platform policy**

[Amazon Seller Central, Dietary Supplements policy](https://sellercentral.amazon.com/help/hub/reference/external/G201829010)

“prohibited claims in listing content including title, bullets, description and search terms”

Source checked 2026-08-18.

**FDA · US · statute**

[FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)](https://www.law.cornell.edu/uscode/text/21/321)

“definition of 'drug': articles intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease”

Source checked 2026-08-18.

## What kind of finding this is

Not law. A term of a private contract you have signed with a platform or retailer. Enforcement is account action, not a regulator, and the platform may change the term without notice.

## Cite this standard

Claims Verified, standard CV-PP-09 "Disease terms in backend search keywords", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-PP-09/

Or put it in your own policy

Marketing copy must not use "Disease terms in backend search keywords" or equivalent wording. See Claims Verified standard CV-PP-09 (standards v1.4.1): https://claimsverified.org/standards/CV-PP-09/

Cite it freely with attribution and the version. The whole register is machine-readable at [/standards/registry.json](https://claimsverified.org/standards/registry.json). Rulings are our published professional opinion, not legal advice.

## Others in Platform policy

[CV-PP-01 · Struggling with [condition]?](https://claimsverified.org/standards/CV-PP-01/) [CV-PP-02 · Do you suffer from...](https://claimsverified.org/standards/CV-PP-02/) [CV-PP-03 · Before / after imagery](https://claimsverified.org/standards/CV-PP-03/) [CV-PP-04 · Zoomed body-part imagery](https://claimsverified.org/standards/CV-PP-04/) [CV-PP-05 · Negative self-perception framing](https://claimsverified.org/standards/CV-PP-05/) [CV-PP-06 · Health claims in ad headline](https://claimsverified.org/standards/CV-PP-06/) [CV-PP-07 · Drug/supplement comparison in ads](https://claimsverified.org/standards/CV-PP-07/) [CV-PP-08 · Disease keyword in Amazon title/bullets](https://claimsverified.org/standards/CV-PP-08/)

[All 109 standards and the 109 in force](https://claimsverified.org/standards/)  · [Check a listing against them free](https://claimsverified.org/check/)