# CV-PP-05 · “Negative self-perception framing”

Source: https://claimsverified.org/standards/CV-PP-05/

Claims Verified standard CV-PP-05: “Negative self-perception framing”, Medium. The rule, the authority behind it, and the line to cite it by. Standards version v1.4.1.

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CV-PP-05 · standards v1.4.1

# “Negative self-perception framing”

Medium Platform policy 1 of 109 standards

## How often we find it

Found on **3** of the 2,243 best-selling listings we have ruled, 3 times in total. That is 3 live product pages carrying this wording today.

## What this standard rests on

**Meta · platform · platform policy**

[Meta Advertising Standards](https://transparency.meta.com/policies/ad-standards/)

“personal health and appearance; prohibition on copy implying knowledge of a person's health status or personal attributes”

Source checked 2026-08-17.

## What kind of finding this is

Not law. A term of a private contract you have signed with a platform or retailer. Enforcement is account action, not a regulator, and the platform may change the term without notice.

## Cite this standard

Claims Verified, standard CV-PP-05 "Negative self-perception framing", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-PP-05/

Or put it in your own policy

Marketing copy must not use "Negative self-perception framing" or equivalent wording. See Claims Verified standard CV-PP-05 (standards v1.4.1): https://claimsverified.org/standards/CV-PP-05/

Cite it freely with attribution and the version. The whole register is machine-readable at [/standards/registry.json](https://claimsverified.org/standards/registry.json). Rulings are our published professional opinion, not legal advice.

## Others in Platform policy

[CV-PP-01 · Struggling with [condition]?](https://claimsverified.org/standards/CV-PP-01/) [CV-PP-02 · Do you suffer from...](https://claimsverified.org/standards/CV-PP-02/) [CV-PP-03 · Before / after imagery](https://claimsverified.org/standards/CV-PP-03/) [CV-PP-04 · Zoomed body-part imagery](https://claimsverified.org/standards/CV-PP-04/) [CV-PP-06 · Health claims in ad headline](https://claimsverified.org/standards/CV-PP-06/) [CV-PP-07 · Drug/supplement comparison in ads](https://claimsverified.org/standards/CV-PP-07/) [CV-PP-08 · Disease keyword in Amazon title/bullets](https://claimsverified.org/standards/CV-PP-08/) [CV-PP-09 · Disease terms in backend search keywords](https://claimsverified.org/standards/CV-PP-09/)

[All 109 standards and the 109 in force](https://claimsverified.org/standards/)  · [Check a listing against them free](https://claimsverified.org/check/)