# CV-LC-01 · “Claim exceeds the licensed use or purpose (Canada)”

Source: https://claimsverified.org/standards/CV-LC-01/

Claims Verified standard CV-LC-01: “Claim exceeds the licensed use or purpose (Canada)”, Critical. The rule, the authority behind it, and the line to cite it by. Standards version v1.4.1.

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CV-LC-01 · standards v1.4.1

# “Claim exceeds the licensed use or purpose (Canada)”

Critical Licence scope 1 of 109 standards

The rule is the brand's own filing, so the comparison is binary. Whether a PARAPHRASE exceeds the approved wording is still a judgement, which is why this is a governing test and not a page fact. Always publish the NPN with the finding.

## What this standard rests on

**Health Canada · CA · regulation**

[Natural Health Products Regulations, SOR/2003-196, s.14(1)(h)](https://laws-lois.justice.gc.ca/eng/regulations/SOR-2003-196/FullText.html)

“the licence itself sets out the recommended use or purpose that is AUTHORIZED for the product; this is the text the LNHPD publishes and the text marketing is measured against”

Source checked 2026-08-18.

**Amazon · marketplace · platform policy**

[Amazon.ca Seller Central, Natural health products](https://sellercentral.amazon.ca/help/hub/reference/external/G200164490)

“claims must comply with the product's market authorization, and off-label use beyond the Health Canada authorized indications is prohibited”

Source checked 2026-08-18.

**Competition Bureau Canada · CA · statute**

[Competition Act, R.S.C. 1985 c. C-34, s.74.01(1)(b)](https://laws-lois.justice.gc.ca/eng/acts/C-34/section-74.01.html)

“performance claims not based on an adequate and proper test, the proof of which lies on the person making the representation; the test must precede the claim”

Source checked 2026-08-18.

## What kind of finding this is

An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.

## Cite this standard

Claims Verified, standard CV-LC-01 "Claim exceeds the licensed use or purpose (Canada)", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-LC-01/

Or put it in your own policy

Marketing copy must not use "Claim exceeds the licensed use or purpose (Canada)" or equivalent wording. See Claims Verified standard CV-LC-01 (standards v1.4.1): https://claimsverified.org/standards/CV-LC-01/

Cite it freely with attribution and the version. The whole register is machine-readable at [/standards/registry.json](https://claimsverified.org/standards/registry.json). Rulings are our published professional opinion, not legal advice.

## Others in Licence scope

[CV-LC-02 · No Canadian product licence for a product sold in Canada](https://claimsverified.org/standards/CV-LC-02/) [CV-LC-03 · Canadian-licensed wording that is a US disease claim](https://claimsverified.org/standards/CV-LC-03/)

[All 109 standards and the 109 in force](https://claimsverified.org/standards/)  · [Check a listing against them free](https://claimsverified.org/check/)