# CV-IC-05 · “Undisclosed material connection”

Source: https://claimsverified.org/standards/CV-IC-05/

Claims Verified standard CV-IC-05: “Undisclosed material connection”, High. The rule, the authority behind it, and the line to cite it by. Standards version v1.4.1.

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CV-IC-05 · standards v1.4.1

# “Undisclosed material connection”

High Implied claim 1 of 109 standards

Binary and checkable: the disclosure is on the page or it is not.

## What this standard rests on

**FTC · US · regulation**

[16 CFR 255.5](https://www.ecfr.gov/current/title-16/part-255)

“disclosure of material connections between endorser and advertiser”

Source checked 2026-08-18.

## What kind of finding this is

A fact about the page. Either the words are there or they are not, either the disclaimer is present or it is not, either the register shows a record or it does not. Anyone can check this without professional judgement.

## Cite this standard

Claims Verified, standard CV-IC-05 "Undisclosed material connection", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-IC-05/

Or put it in your own policy

Marketing copy must not use "Undisclosed material connection" or equivalent wording. See Claims Verified standard CV-IC-05 (standards v1.4.1): https://claimsverified.org/standards/CV-IC-05/

Cite it freely with attribution and the version. The whole register is machine-readable at [/standards/registry.json](https://claimsverified.org/standards/registry.json). Rulings are our published professional opinion, not legal advice.

## Others in Implied claim

[CV-IC-01 · Testimonial naming a disease](https://claimsverified.org/standards/CV-IC-01/) [CV-IC-02 · Product name implying treatment](https://claimsverified.org/standards/CV-IC-02/) [CV-IC-03 · Ingredient study on a disease population](https://claimsverified.org/standards/CV-IC-03/) [CV-IC-04 · Affiliate/influencer disease claim](https://claimsverified.org/standards/CV-IC-04/) [CV-IC-06 · Disease claim in blog / SEO content](https://claimsverified.org/standards/CV-IC-06/) [CV-IC-07 · Disease claim in email flows](https://claimsverified.org/standards/CV-IC-07/)

[All 109 standards and the 109 in force](https://claimsverified.org/standards/)  · [Check a listing against them free](https://claimsverified.org/check/)