# CV-IC-01 · “Testimonial naming a disease”

Source: https://claimsverified.org/standards/CV-IC-01/

Claims Verified standard CV-IC-01: “Testimonial naming a disease”, Critical. The rule, the authority behind it, and the line to cite it by. Standards version v1.4.1.

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CV-IC-01 · standards v1.4.1

# “Testimonial naming a disease”

Critical Implied claim 1 of 109 standards

A testimonial is evidence of intended use. The brand cannot say through a customer what it cannot say directly.

## How often we find it

Found on **2** of the 2,243 best-selling listings we have ruled, 2 times in total. That is 2 live product pages carrying this wording today.

## What this standard rests on

**FTC · US · regulation**

[16 CFR 255.2](https://www.ecfr.gov/current/title-16/part-255)

“consumer endorsements convey that the experience is representative of what consumers will generally achieve”

Source checked 2026-08-18.

**FTC · US · regulation**

[16 CFR 255.1](https://www.ecfr.gov/current/title-16/part-255)

“advertisers are liable for claims made through endorsements, including claims they could not make directly”

Source checked 2026-08-18.

**FDA · US · statute**

[FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)](https://www.law.cornell.edu/uscode/text/21/321)

“definition of 'drug': articles intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease”

Source checked 2026-08-18.

**FDA · US · regulation**

[21 CFR 101.93(g)](https://www.ecfr.gov/current/title-21/section-101.93)

“the criteria by which FDA determines that a statement is a disease claim rather than a structure/function claim”

Source checked 2026-08-18.

**Stripe · platform · processor policy**

[Stripe Prohibited and Restricted Businesses](https://stripe.com/legal/restricted-businesses)

“Prohibited Businesses: nutraceuticals and pseudo-pharmaceuticals; unfair, deceptive or abusive acts or practices”

Source checked 2026-09-13.

## What kind of finding this is

An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.

## Cite this standard

Claims Verified, standard CV-IC-01 "Testimonial naming a disease", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-IC-01/

Or put it in your own policy

Marketing copy must not use "Testimonial naming a disease" or equivalent wording. See Claims Verified standard CV-IC-01 (standards v1.4.1): https://claimsverified.org/standards/CV-IC-01/

Cite it freely with attribution and the version. The whole register is machine-readable at [/standards/registry.json](https://claimsverified.org/standards/registry.json). Rulings are our published professional opinion, not legal advice.

## Others in Implied claim

[CV-IC-02 · Product name implying treatment](https://claimsverified.org/standards/CV-IC-02/) [CV-IC-03 · Ingredient study on a disease population](https://claimsverified.org/standards/CV-IC-03/) [CV-IC-04 · Affiliate/influencer disease claim](https://claimsverified.org/standards/CV-IC-04/) [CV-IC-05 · Undisclosed material connection](https://claimsverified.org/standards/CV-IC-05/) [CV-IC-06 · Disease claim in blog / SEO content](https://claimsverified.org/standards/CV-IC-06/) [CV-IC-07 · Disease claim in email flows](https://claimsverified.org/standards/CV-IC-07/)

[All 109 standards and the 109 in force](https://claimsverified.org/standards/)  · [Check a listing against them free](https://claimsverified.org/check/)