# CV-FR-06 · “guaranteed results”

Source: https://claimsverified.org/standards/CV-FR-06/

Claims Verified standard CV-FR-06: “guaranteed results”, High. The rule, the authority behind it, and the line to cite it by. Standards version v1.4.1.

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CV-FR-06 · standards v1.4.1

# “guaranteed results”

High False regulatory 1 of 109 standards

An outcome guarantee is not curable by evidence: no study supports a universal result. Distinct from a refund guarantee, which is a commercial term and is permitted.

## How often we find it

Found on **195** of the 2,243 best-selling listings we have ruled, 200 times in total. That is 195 live product pages carrying this wording today.

## What this standard rests on

**FTC · US · statute**

[FTC Act s.5(a), 15 U.S.C. 45(a)](https://www.law.cornell.edu/uscode/text/15/45)

“unfair or deceptive acts or practices in or affecting commerce”

Source checked 2026-08-18.

**FTC · US · guidance**

[FTC Health Products Compliance Guidance (December 2022)](https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance)

“health-benefit claims generally require randomised, controlled human clinical testing; this is the document Walmart's substantiation checklist is asking about”

Source checked 2026-08-18.

## What kind of finding this is

An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.

## Cite this standard

Claims Verified, standard CV-FR-06 "guaranteed results", standards v1.4.1, retrieved 06 November 2026, https://claimsverified.org/standards/CV-FR-06/

Or put it in your own policy

Marketing copy must not use "guaranteed results" or equivalent wording. See Claims Verified standard CV-FR-06 (standards v1.4.1): https://claimsverified.org/standards/CV-FR-06/

Cite it freely with attribution and the version. The whole register is machine-readable at [/standards/registry.json](https://claimsverified.org/standards/registry.json). Rulings are our published professional opinion, not legal advice.

## Others in False regulatory

[CV-FR-01 · FDA approved](https://claimsverified.org/standards/CV-FR-01/) [CV-FR-02 · FDA certified / FDA endorsed](https://claimsverified.org/standards/CV-FR-02/) [CV-FR-03 · FDA registered (as a product claim)](https://claimsverified.org/standards/CV-FR-03/) [CV-FR-04 · clinically proven](https://claimsverified.org/standards/CV-FR-04/) [CV-FR-05 · scientifically proven / doctor proven](https://claimsverified.org/standards/CV-FR-05/) [CV-FR-07 · 100% safe / no side effects](https://claimsverified.org/standards/CV-FR-07/) [CV-FR-08 · GMP certified (unverified)](https://claimsverified.org/standards/CV-FR-08/) [CV-FR-09 · patented formula (no patent)](https://claimsverified.org/standards/CV-FR-09/)

[All 109 standards and the 109 in force](https://claimsverified.org/standards/)  · [Check a listing against them free](https://claimsverified.org/check/)